Make your tailored long-form landing page for Media relations staff

Empower Media relations staff with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for Media relations staff

Creating a targeted long-form landing page for media relations staff can elevate your brand's messaging by effectively showcasing your unique offerings. Instapage provides a flexible platform that empowers marketers to develop high-quality landing pages without the need for coding skills. By leveraging Instapage's powerful tools and features, businesses can enhance trust and customer loyalty while optimizing their campaigns.

Define Your Goals and Audience

The first step in creating an effective landing page is to clearly define your objectives and understand your target audience. For media relations staff, this means identifying the key messages you want to communicate and the specific needs of journalists and media partners. Utilize audience segmentation to tailor your content effectively.

  1. Specify your objectives: Determine what you want to achieve with the landing page, such as downloads, sign-ups, or inquiries.
  2. Understand your audience: Research the interests and pain points of media professionals to align your content accordingly.
  3. Craft a compelling offer: Create an irresistible lead magnet that will attract journalists and media outlets.

Utilize Instapage's Design Tools

With Instapage, designing your landing page is intuitive and efficient. You can quickly customize your page using over 100 conversion-focused layouts and Instablocks, ensuring a seamless and professional look without needing a designer's touch.

  1. Drag-and-drop functionality: Easily rearrange elements to optimize layout and focus on your unique message.
  2. Pre-built templates: Utilize industry-specific templates tailored for media relations to save time in the design process.
  3. Mobile responsiveness: Ensure your landing page looks great on any device to cater to on-the-go media professionals.

Optimize Your Page for Conversions

Optimizing your landing page is crucial for converting visitors into leads. Use Instapage's built-in experimentation tools to understand how users interact with your content.

  1. A/B testing: Experiment with different headlines, images, or calls-to-action to see what resonates best with media visitors.
  2. Heatmaps: Utilize detailed heatmaps to analyze user behavior and make informed adjustments.
  3. Analytics dashboard: Monitor performance metrics to assess the efficacy of your landing page and iterate as needed.

After successfully creating your long-form landing page for media relations staff, promote it through email outreach, social media, and advertising to capture the attention of journalists and influencers.

By leveraging the capabilities of Instapage, you can create a landing page that not only speaks directly to your audience but also increases brand trust and loyalty through high-quality interaction.

Get started with Instapage today and elevate your media relations strategy by crafting high-converting landing pages that drive engagement and leads.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your long-form landing page for media relations staff in action

See how to create your long-form landing page for media relations staff in action

In the discussion, Tom is thanked for sharing a landing page for feedback. The reviewer, a funnel builder and landing page designer, looks at the page initially on mobile before switching to desktop for a detailed examination. They remark that the page contains an excessive amount of copy, making it lengthy and potentially boring for users. Despite praising Java for the overall job, the reviewer suggests optimization for better conversions. Key recommendations include experimenting with different fonts to enhance readability and visual appeal. The feedback highlights the importance of not overwhelming visitors with text, advocating for a more engaging and easier-to-read format.

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