Make a visually-stunning long-form landing page designed for flooring stores

post-click landing page copy is the primary element on long pages. Its the copy that takes up the most room and explains the offer in detail before asking visitors to complete a form so that there are no unanswered questions in their mind.

What size is a landing page? The recommended landing page size is 940 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).

If you want your landing page to rank on Google, it should be at least 300 words. However, theres no ideal word count. The best way to determine the length of your landing page copy is to experiment and see which length converts best.

High-converting landing pages: Have a strong, contextual hero shot and supporting imagery. Present a single and focused call to action. Clearly state your value proposition with a compelling header and subhead. Outline the features and benefits (with emphasis on the latter)

Typically the goal of short form landing pages is to entice visitors to download your premium content. Short- form pages are ideal when you are offering a free resource, like a case study , eBook, email newsletter, or other low commitment action that wont cost a visitor anything but some information to take action.