Make an innovative lead magnet page tailored to councils

Instapage enables councils to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your lead magnet page for councils

Creating a lead magnet page specifically tailored for councils can significantly enhance engagement and conversion rates. Instapage provides a flexible and user-friendly platform, allowing marketers to design and optimize landing pages that resonate with their target audience, ultimately increasing brand trust and customer loyalty.

Understand Your Audience

Before diving into page creation, it's crucial to have a clear understanding of your audience. Identify the specific needs and concerns of your council's constituents. Researching your target demographics will lead you to create content that speaks directly to their interests. Here are some points to consider:

  1. Conduct surveys to gather insights on community needs.
  2. Analyze previous engagement metrics to identify popular topics.
  3. Utilize social media analytics to understand audience preferences.

Designing the Lead Magnet Page

With insights about your audience in hand, you can start designing your lead magnet page. Utilize Instapage's library of over 100 conversion-focused layouts to quickly create an attractive and functional page. Focus on integrating elements that enhance user experience:

  1. Dynamic text replacement to personalize messaging for visitors.
  2. Clear call-to-action buttons that guide users towards your lead magnet.
  3. AdMaps to align specific ads to relevant pages for targeted traffic.

Optimizing for Conversions

To maximize the effectiveness of your lead magnet page, utilize built-in optimization tools offered by Instapage. This involves conducting A/B tests and using heatmaps to analyze user behavior. Ensure that key metrics are monitored to continually refine your approach:

  1. Implement A/B testing to compare different versions of content.
  2. Utilize heatmaps to see where users are clicking most frequently.
  3. Review analytics dashboards to assess overall performance.

By following these steps, you can create a compelling lead magnet page that attracts and retains users while fulfilling the needs of your specific audience.

Investing in creating a dedicated lead magnet page for councils can pay off significantly in terms of increased conversions and community engagement.

Ready to supercharge your council's outreach? Start creating your lead magnet page with Instapage today and experience the difference.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your lead magnet page for councils in action

See how to create your lead magnet page for councils in action

Your email list is a vital business asset, and growing it requires a compelling lead magnet. This tutorial outlines a three-step lead magnet formula to attract qualified leads and convert them into sales. To effectively build your email list, avoid direct requests like asking people to subscribe for more emails, as this approach is generally ineffective. Instead, recognize that potential subscribers are seeking assistance rather than additional emails. Thus, the key to successful email list growth lies in providing value through helpful lead magnets. By focusing on offering solutions and assistance, you can effectively engage your audience and encourage them to join your list.

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