Make your lead generation page designed for B2B

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2B.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Use Instapage to create your lead generation page for B2B in minutes

While certain small businesses or individuals rely on social media platforms for marketing, the majority choose to have their own website as their primary means of representation. Having a website puts control of online marketing right in your hands. And, with today’s web builders, like Instapage, it’s easier than ever to create your lead generation page for B2B.

This guide will illustrate you the optimal and most affordable way to assemble a website without costing a lot.

Here’s how to build your lead generation page for B2B

  1. Familiarize yourself with Instapage. Navigate the interface and learn more about the tools Instapage gives.
  2. Go to Instapage home page and register. Pick a theme for your website, like showing off your art, offering services or products, or providing information.
  3. Get a head start by selecting a layout. Explore Instapage's ready-to-use designs, or start from scratch. Each option enable you to craft your website in your special way.
  4. Add visual components in your web page. Use the user-friendly tools to drag and drop things onto your website. You can insert pictures, forms, and other cool objects to make it engaging and unique.
  5. Improve your web page and make it findable. Use Instapage's audience features to enable people to find your site on the internet. These tools also make your website more efficient and more appealing.
  6. Perform A/B tests. Test your website to see what people like and don't like. Then, modify things up based on the results to make it even more appealing.
  7. Publish your website online. When you're ready, launch your website for everyone to see. Watch as it attracts more visitors and makes your business or project grow.

Convert the challenging task of web design into a seamless and pleasant journey. With our solution, you can easily make your lead generation page for B2B and establish your special space in the digital ecosystem with a professional website.

Test out Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your lead generation page for b2b in action

See how to create your lead generation page for b2b in action

- At the heart of every lead generation system, at the heart of every SaaS go to market strategy is a landing page. A landing page is when youre doing all these things across social and ads and SEO, and they end up on this landing page where they have to be convinced and then put in their email, so that they become an actual lead, or an opportunity or get into your funnel. Now I have seen thousands of landing pages, having worked with over 100 founders, 250 now actually. Having built a lot of landing pages myself here at Unstoppable and my prior SaaS companies, I have seen landing pages convert as high as 80% when its warm traffic and as high as 40% on cold traffic, meaning traffic coming from ads. But Ive also seen landing pages that dont convert at all. Heres a big question, what makes for a high converting landing page? Because if your landing page is not converting, all the activities youre doing, all the ads youre running, everything else that youre doing will not matter.

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