Make your tailored lead capture page for Drafters

Empower Drafters with Instapage to deliver impactful lead capture page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your lead capture page for Drafters with Instapage

Building an effective lead capture page tailored for Drafters can significantly enhance your marketing efforts. With Instapage, marketers can create visually appealing and conversion-focused landing pages that drive customer engagement and foster brand trust. This guide outlines comprehensive steps to create your lead capture page that resonates with the Drafters audience, reducing costs while maximizing conversions.

Understand the importance of capturing leads

A well-designed lead capture page is crucial for converting visitors into potential customers. It serves as a gateway to capturing pertinent information from your audience, allowing you to nurture relationships and effectively follow up. Here’s why a targeted approach is vital:

  1. Increased conversion rates: Specifically tailored pages can convert visitors at a higher rate by addressing their unique needs.
  2. Enhanced customer loyalty: Personalization fosters a sense of relevance and builds trust with your target audience.
  3. Lower marketing costs: By optimizing your lead capture efforts, marketing expenses can decrease in comparison to broader efforts.

Step 1: Choose your campaign objective

Before diving into design, define the purpose of your landing page. Specify whether it's to gather emails or promote a special offer. This clarity will guide your page's content and layout.

Step 2: Design your lead capture page

Using Instapage’s library, you can select from over 100 layouts to find the one that best suits your campaign. Consider these key elements for design:

  1. Compelling headline: Ensure your headline captures attention and clearly states the value proposition.
  2. Engaging visuals: Integrate relevant images or videos that resonate with Drafters, enhancing the overall appeal.
  3. Clear call-to-action (CTA): Use actionable language that prompts users to fill out the form.

Step 3: Implement advanced optimization techniques

To ensure your lead capture page is performing at peak efficiency, utilize Instapage’s built-in optimization tools. Consider these features:

  1. A/B testing: Experiment with different versions of your page to see what resonates best with your audience.
  2. Heatmaps: Understand how users navigate your page and make adjustments accordingly to enhance user experience.
  3. Analytics dashboard: Monitor key metrics and refine your strategies based on performance insights.

In conclusion, creating a lead capture page for Drafters using Instapage can streamline your marketing efforts and significantly boost your conversion rates. Employing flexible design options and robust optimization tools ensures that your campaigns align with audience expectations.

Ready to build your lead capture page? Start today with Instapage and watch your conversions grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your lead capture page for drafters in action

See how to create your lead capture page for drafters in action

Marketers employ various methods for lead collection, with lead capture landing pages being the most effective. These pages aim to gather visitor information through optimized lead capture forms, often in exchange for specific offers like free e-books or webinar reservations. A successful lead capture page balances the ask and reward, features engaging copy and design, and is fully optimized. It is crucial for the offer to be valuable enough to encourage visitors to share their personal information without feeling overwhelmed or invaded. Keeping the lead capture form concise and respecting the user's time is essential to avoid the perception of prying.

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