Make your home page designed for Real Estate

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Real Estate.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create Your Home Page for Real Estate with Instapage

Crafting a compelling home page for your real estate business is crucial in attracting and converting visitors. Instapage simplifies this process, making it easier than ever to build a page that resonates with potential clients. By leveraging Instapage's powerful features, marketers can quickly create landing pages that boost engagement and drive leads.

Why Opt for Instapage's Real Estate Landing Pages?

Instapage offers over 100 optimized layouts tailored for the real estate sector. These layouts are conversion-focused, allowing marketers to create visually appealing and effective pages without the need for coding skills. Additionally, flexible editing tools enable you to customize every detail to fit your brand’s identity.

  1. User-Friendly Interface: Instapage's intuitive drag-and-drop editor allows for seamless creation and deployment of landing pages.
  2. Conversion Optimized Templates: Each template is designed with high conversion rates in mind, ensuring your page captures leads effectively.
  3. Built-In A/B Testing: Optimize your landing pages through experimentation, helping you identify the most effective design elements.

Step 1: Start with a Compelling Headline

The first impression counts, and your headline should reflect the unique value proposition of your real estate offerings. This is where you can highlight key selling points, such as exclusive listings or unique services.

Step 2: Showcase High-Quality Imagery

Visuals are key to engaging your audience. Use high-resolution images of properties that resonate with your target market. Bullet points for image usage:

  1. Property Photos: Display stunning images of homes to capture attention.
  2. Neighborhood Highlights: Include visuals of local amenities to showcase the lifestyle.
  3. Client Testimonials: Feature images of satisfied clients alongside their testimonials for added credibility.

Step 3: Integrate Lead Capture Forms

Once visitors are engaged with your content, prompt them to take action by adding lead capture forms. Instapage includes customizable form fields to suit your data collection needs.

  1. Contact Information: Make it easy for potential clients to get in touch.
  2. Property Interest: Include dropdowns or options for users to select properties they are interested in.
  3. Call-to-Action: Ensure the form submission button is enticing and visually distinct.

Once these elements are effectively incorporated, your landing page will serve as a powerful tool in your marketing strategy, guiding visitors towards conversion.

Ready to create a captivating home page for your real estate business? Start using Instapage today and watch your conversion rates soar.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your home page for real estate in action

See how to create your home page for real estate in action

Your real estate landing page is crucial for conversion, serving as either a one-page ad or elevator pitch. In this video, we explore creative inspiration for your business page through effective landing pages, also referred to as squeeze pages. These pages are the initial impression of your brand for interested prospects, and the goal is to convert them into clients. The session will detail elements that contribute to a great real estate landing page, guide you in creating your own, and present 15 popular landing page examples. The speaker, Kyle Handy, is a realtor and team leader in San Antonio, Texas, who assists other real estate professionals in enhancing their businesses using digital marketing, content creation, and social media, emphasizing proven strategies for increasing leads and closing deals.

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