Make your heatmap page optimized for PC

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on PC.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your heatmap page on PC with Instapage

Creating an effective heatmap page on your PC can significantly enhance your understanding of user behavior. Instapage's dynamic landing page solutions empower marketers to reduce costs while increasing conversions and brand trust. This guide will lead you step-by-step through the process of utilizing Instapage's powerful features to generate heatmaps that optimize landing page performance.

Understanding Heatmaps

Heatmaps are visual representations of data that show where users click on your page. By using heatmaps, you can identify areas of interest and engagement on your landing pages. Instapage simplifies this process by providing built-in heatmap functionality that assesses user interactions in real time, giving you crucial insights to improve your conversion rates. Analyzing this data allows for tailored optimizations that resonate with your target audience.

  1. Visualize user engagement: Heatmaps give a clear picture of where users focus their attention on your landing page.
  2. Identify conversion opportunities: By clicking on hotspots, you can determine which elements attract or repel users.
  3. Iterate effectively: Use insights from heatmaps to make data-driven changes to your pages.

Step 1: Setting Up Your Instapage Account

To create your heatmap page on PC, first sign up for an Instapage account if you haven’t already. The setup process is user-friendly:

  1. Choose a plan: Select a pricing plan that suits your business needs. Instapage offers various options, allowing you to scale as your business grows.
  2. Access templates: Explore Instapage's library of over 100 customizable templates specifically designed for high conversion rates.
  3. Integrate analytics: Link your Google Analytics or other analytics tools for comprehensive tracking.

Step 2: Creating Your Landing Page

Once your account is set up, you can begin creating your landing page. Follow these simple steps:

  1. Utilize Instablocks: Drag and drop pre-designed blocks to quickly build your page layout without needing coding skills.
  2. Customize content: Tailor your messages and visuals to align with your brand identity and audience expectations.
  3. Optimize for conversions: Incorporate clear calls-to-action (CTAs) and ensure that navigation is intuitive.

Step 3: Adding Heatmap Functionality

With the landing page created, it's time to implement heatmap tracking. This process allows you to visualize user interactions:

  1. Enable heatmaps: Use Instapage's built-in feature to turn on heatmap tracking for your page.
  2. Analyze data: After launching your landing page, review heatmap data to see what sections users interact with the most.
  3. Adjust accordingly: Based on heatmap insights, tweak your content layout, CTAs, and overall design.

In conclusion, creating your heatmap page on PC using Instapage is a straightforward yet impactful way to boost your marketing efforts. With an emphasis on optimization and personalization, Instapage simplifies the process of generating insights that lead to better user experiences.

Ready to take your landing pages to the next level? Sign up for Instapage today and start leveraging the power of heatmaps and optimized content strategies for your marketing campaigns.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your heatmap page on pc in action

See how to create your heatmap page on pc in action

Heatmaps provide valuable insights into customer behavior and interaction with landing pages. To access heatmaps, open your page in preview mode and toggle on heat map mode. Hovering over the fire icon at the top left corner opens the heat map menu, allowing you to switch between three tracking metrics. The first metric is scroll depth, which indicates how far down the page visitors have scrolled. The second metric, clicks, shows the elements that visitors have clicked on. Lastly, mouse movement tracks where visitors spend the most time on your landing page. Explore additional Instapage tutorials for more detailed guidance.

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