Effortlessly make your functional experimental website that reflects your brand

Our editor and a variety of top-notch templates make it easy for anyone to create your functional experimental website. Get started now.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your functional experimental website effortlessly with Instapage

Landing pages serve as dynamic business cards for your brand, providing a targeted approach to engaging different customer segments. The ability to build your functional experimental website that advances your brand with the right tools becomes something easy. Instapage is a full-featured platform offering intuitive design controls and wide-ranging customization to boost your digital presence.

Follow these steps to make your functional experimental website:

  1. Enter your Instapage account. Click on CREATE PAGE and choose whether to start with a template or a blank page.
  2. Name your landing page—this will help you identify it later in your dashboard.
  3. Add new blocks from the library to assemble your page structure. Modify and tailor each block by pasting your own text, photos, and media objects.
  4. Use the AI content assistant feature to create high-quality content for your page.
  5. Edit the mobile version separately to make sure your landing page looks great on all devices.
  6. Once you're pleased with your landing page, pick the right publishing method. You can publish it as a demo by creating a subdomain, then access your page via the generated URL to see it live.
  7. After publishing, you can still do edits to your landing page or unpublish it if needed.

Instapage offers all the necessary tools to create your functional experimental website with ease. By utilizing its comprehensive features, from AI content creation to advanced analytics, you can successfully scale your online presence and achieve your marketing objectives with accuracy and innovation. Our platform offers an outstanding solution for anyone willing to boost their digital marketing efforts and secure higher engagement and conversion rates through optimized landing pages.

Sign up for a free 14-day trial today and see for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to create your functional experimental website in action

See how to create your functional experimental website in action

making a website is one of those things that feels really hard if you havenamp;#39;t done it before youamp;#39;re like oh my god i need to code i need to do this and that html css javascript itamp;#39;s itamp;#39;s so easy these days hey friends welcome back to the channel in this video weamp;#39;re talking about one of my favorite topics of all time which is how to create a website now iamp;#39;ve been making websites since about the age of 12 but five years ago when i started my own personal website that was one of the best decisions iamp;#39;ve ever made in my life and starting that personal website in 2016 ultimately led to this youtube channel where you are now watching this video and so in this video iamp;#39;m gonna break down everything you need to know to create your own website weamp;#39;ll start by talking about why you should have a personal website why itamp;#39;s something i recommend for everyone secondly weamp;#39;ll talk about how to actually create your own

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