Make a high-performance email subscription page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your email subscription page in Epic with Instapage

Creating an effective email subscription page is crucial for capturing leads and boosting conversions. Instapage offers a flexible platform that empowers marketers to effortlessly design stunning landing pages tailored to their audience's needs, especially in sectors like marketing and education.

Understanding the Importance of a Subscription Page

A dedicated email subscription page serves as a vital touchpoint for businesses looking to grow their email lists. Utilizing Instapage, marketers can utilize over 100 conversion-focused layout templates, ensuring high-quality designs without needing coding expertise. This feature is especially valuable in competitive industries like technology, financial services, and education, where engaging potential customers is paramount.

Step 1: Choose a Suitable Template

Select a template that aligns with your campaign goals. Here are some considerations:

  1. Conversion-orientated design: Choose layouts known for high engagement and conversion rates, which are critical in marketing and advertising sectors.
  2. Brand alignment: Ensure the design reflects your brand identity to build trust and loyalty among your audience.
  3. Adaptability: Pick templates that allow for personalization, making it easier to tailor content for different audience segments.

Step 2: Customize Your Content

Tailoring your content enhances relevance for your target audiences. Consider these best practices:

  1. Dynamic text replacement: Utilize Instapage’s technology to personalize headers based on visitor demographics, increasing engagement.
  2. Audience-specific messaging: Develop tailored messages for distinct audience segments like business services or education, indicating that you understand their unique needs.
  3. A/B testing: Use built-in experimentation features to test different headlines or images, ensuring optimal performance before launching.

Step 3: Integrate with Marketing Tools

Ensure your email subscription page connects smoothly with your existing marketing ecosystem. Key integrations include:

  1. Email marketing platforms: Sync your leads directly to email services, allowing immediate nurturing of your audience.
  2. Analytics tools: Employ metrics to assess performance through heatmaps and conversion tracking, aligning marketing efforts with strategic goals.
  3. CRM systems: Integrate with CRM platforms for seamless lead management and follow-up processes.

Following these steps will guide you through the creation of a compelling email subscription page that drives conversions and builds trust.

Start using Instapage today to create dynamic and personalized landing pages that convert visitors into loyal customers. Discover the power of optimized landing page experiences that elevate your marketing strategies.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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FAQs

See how to create your email subscription page in epic in action

See how to create your email subscription page in epic in action

In this tutorial, Shyam from websitelearners.com demonstrates how to add an email subscription form to a WordPress website. The goal is to collect email addresses from visitors, enabling the site owner to send emails to subscribers. By the end of the video, viewers will learn how to create subscription forms that capture emails when visitors click the subscribe button. The tutorial also covers how to send emails to these subscribers. Additionally, a bonus feature is included, which shows how to display a form when visitors attempt to leave the site, encouraging them to subscribe before exiting. Viewers are advised to watch till the end to grasp all the steps thoroughly.

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