Make a captivating email capture page that makes news outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your news outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

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All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

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Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating your email capture page for news outlets with Instapage

Utilizing Instapage for your email capture page can significantly enhance your outreach efforts across various marketing verticals. With conversion-focused layouts and intuitive tools, marketers can build impactful landing pages that resonate with their target audiences in sectors like education, tech, and financial services.

Step 1: Choose the Right Template

Selecting a suitable template is crucial as it sets the foundation for engagement. Instapage offers over 100 customizable templates designed specifically for high conversion rates. Choose one that aligns with the aesthetic and functional needs of your news outlet.

  1. Conversion-focused: Each template is designed to maximize user engagement.
  2. Industry-specific: Templates cater to the unique needs of different markets, ensuring relevance.
  3. Customizable: Flexibility to adjust layouts, colors, and fonts without any coding skills.

Step 2: Optimize for Your Audience

To capture emails effectively, it’s essential to tailor your content. Use Instapage's personalization features, such as dynamic text replacement, to speak directly to different audience segments.

  1. Targeted messaging: Address specific demographics to increase engagement.
  2. Real-time editing: Modify your page based on audience behavior data quickly.
  3. A/B testing: Experiment with different headlines or offers to identify what resonates best.

Step 3: Analyze and Refine Your Approach

Once your page is live, utilize Instapage's built-in analytics to monitor performance. Heatmaps can show you where users are clicking, helping you make informed decisions for improvements.

  1. Performance tracking: Analyze conversion metrics to ascertain success.
  2. Heatmap insights: Understand user interaction to optimize layouts.
  3. Feedback loops: Regular updates based on analytics to refine messaging.

By following these steps and tapping into Instapage's powerful features, your email capture page can drive greater engagement and conversion rates.

Start leveraging Instapage today to create landing pages that heighten user trust and boost customer loyalty, enhancing your overall marketing performance.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your email capture page for news outlets in action

See how to create your email capture page for news outlets in action

Collecting emails is crucial for generating revenue, as emphasized by the saying, 'the money's in the list.' With over 21 years in marketing, the speaker recalls a conversation with John Reese, a successful marketer from the past. Reese compared an email list to a digital ATM, explaining that it allows for income generation by simply sending out email blasts, unlike traditional ATMs requiring physical interaction. This method is more efficient, as it provides immediate access to potential revenue. The importance of having a substantial email list is reiterated, as it serves as a powerful tool for revenue generation in digital marketing.

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