Make your cross browser landing page: The future of marketing

Create your cross browser landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Cross browser page: Your ultimate how-to guide

Creating an effective cross-browser landing page is vital for reaching all potential customers. Instapage offers an extensive library of over 100 customizable templates that are optimized for conversion, making it quick and easy to build a page without coding. This guide will walk you through the essential steps to create your cross browser landing page, ensuring it delivers a seamless experience across all devices and browsers.

Step 1: Choose the right template

Selecting the optimal template is foundational for your landing page. Instapage's library allows you to browse through conversion-focused layouts. Look for templates that align with your campaign goals. Consider these factors when selecting a template:

  1. Relevance to your target audience: Ensure the design resonates with the demographics and preferences of your audience.
  2. Current design trends: Utilize modern aesthetics to foster trust and engagement among visitors.
  3. Functionality: Pick a template that supports necessary features like forms, CTAs, and multimedia integration.

Step 2: Customize your content

Tailor the text, images, and videos on your landing page to match your brand identity and campaign objectives. To maximize conversions, follow these recommendations:

  1. Use dynamic text replacement to personalize headlines and subheadings based on the user’s search terms. This functionality is crucial for enhancing relevance.
  2. Incorporate strong calls-to-action (CTAs) that tell the visitor exactly what to do next, increasing the chance of conversion.
  3. Ensure consistency in tone and style throughout the page to reinforce your brand message.

Step 3: Optimize for performance

After customizing your landing page, it is essential to optimize it for better performance and conversions. Here are steps for effective optimization:

  1. Use A/B testing to compare different versions of your page, helping you understand which elements perform best.
  2. Implement heatmaps to track user behavior on your page, allowing you to adjust layouts or content for improved engagement.
  3. Utilize analytics tools to measure key performance indicators (KPIs) such as conversion rates and bounce rates.

By following these steps, you can create a high-performing landing page that resonates with your audience and maximizes conversions.

Leverage Instapage's advanced features to simplify the creation of your cross browser landing page, ensuring a streamlined process from design to launch.

Ready to get started? Sign up for Instapage today and transform your landing page creation process!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about browser landing page software

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Cross-browser compatibility ensures code functions across various devices, platforms, and browsers. Those discrepancies in CSS support can be mitigated by using a CSS reset, which standardizes the styling of HTML elements to a common baseline. A notable example of a CSS reset is Normalize.css; this open-source code sets modern standards for browsers. Additionally, conditional comments were once a popular method for addressing browser-specific issues, especially for Internet Explorer, known for its compatibility challenges. Today, support for Internet Explorer is less critical than it used to be, but developers still need to be aware of how their code behaves in different environments.

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