Create your content-focused social media platform website

The 5:3:2 rule simplifies content management on social media by breaking down what types of content to post: 5 Shares of Curated Content: Five out of every ten posts should be curated content from other sources. This could include articles, insights, or key trends relevant to your industry.

The 30/60/10 principle for content on social media looks like this: 30% of your content should be owned by your brand, 60% should be curated by your brand, and the remaining 10% should be self-promotion which features a call-to-action of some sort.

Hereʼs how you can get started creating a social media content plan: Learn about your audience. Studying your audience can help you decide what types of posts will perform best. Set goals. Perform competitive analysis. Gather content. Develop a content creation plan. Create a calendar. Evaluate content.

At its core, the 5-5-5 Strategy revolves around three key components that guide your social media efforts: 5 Platforms. 5 Daily Actions. 5 Core Metrics.

With this rule, for every five pieces of promotional content you share on your social networks, you should share five posts of someone elseʼs original content or a link pointing to resources outside yourself/your organization and engage with your audience in five different ways, such as liking or replying to a comment

70% of Facebook posts should be proven content that supports building your brand. 20% should be content from others, such as promoting anotherʼs business or sharing interesting articles written by another and tagging. 10% should be call-to-action in nature such as sales, discounts, introduction on new offerings, etc.