Make an impressive competitors comparison page instantly

Competitor analysis example Find competitors. Check publicly available data. Examine the products. Analyze competitors SEO efforts. Analyze competitors social media presence. Put the social media competitive analysis insights into action. Understand how competitors market their product. Take a look at the pricing.

You could talk about key details like pricing, features, integrations, usability and customer support - significant factors that are likely to influence a decision. As well, be sure that you state the date when the comparison was made in case your competitors product information ever changes.

Make your description clear and concise. Use bullet points to separate features, if necessary. Place the similar features on top, followed by the unique and exclusive details about the products. Compare products with distinct features, so the buyers will know that they benefit from choosing one item.

Competitor comparison landing pages are website pages in which you compare your product or service to a direct or peripheral competitor. Typically these pages include a feature comparison table, messaging about your services unique differentiators, social proof, and a call-to-action (CTA).

Identify your competition including direct competitors, indirect competitors, and substitute competitors. Gather information on products, services, pricing, service area, reputation, and marketing tactics. Compare the strengths and weaknesses of each competitor.

How to differentiate your products and services Offer unbeatable customer service. Lean into your niche. Add a personal touch to marketing, purchasing and support. Use price as a distinguishing factor. Give your customers options to customize their experience. Be socially responsible. Use speed to your advantage.

For example, you might want to compare the overall satisfaction, loyalty, retention, referral, or complaint rates of your customers and your competitors. You might also want to compare specific attributes of your service, such as quality, speed, reliability, friendliness, or professionalism.

A competitive analysis involves four key steps: Identify your competitors. This sounds straightforward, but in fact there are different kinds of competitors to consider. Gather information about your competitors. Analyze your competitors strengths and weaknesses. Determine your competitive advantage.