Make a captivating click-through page that makes farmers markets shine

A large, permanent sign and visible activity at the market site attracts people. The atmosphere of the farmers market will impact the type of customers that visit and make it a weekly tradition for local residents.

Make a visual impact Its so important to stand out in a sea of similar tables. Utilize textures, colors, and branded signage to ensure that you look different, as well as approachable. Too many knick-knacks, too little signage, or a table laid with just a few flat objects will turn consumers off.

The following eight steps can guide you in creating a strong farmers market. Find community resources. Select a location. Solicit vendors. Market the market. Develop bylaws and market rules. Apply for non-profit status. Hire a market manager. Get the right market insurance.

Products should be displayed on a table or shelf, never on the ground or floor. display product. Keep baskets full at all times. As product starts to sell down, move it to a smaller basket/container.

Displaying your business name on a large sign makes it easier for happy customers to remember who you are and find your stand again at the next farmers market. Large signs highlighting your offerings that can be easily read at a distance can also help draw more people to your stand.

5 Ways to Market to Farmers Take Advantage of Farm Shows. Farm shows often attract many farmers looking for new technology, information, and advances in the agriculture industry. Utilize Social Media. Reach Out to Farmers Over the Phone. Try Print Advertising in Niche Areas. Consider an Appointment Setting Service.

Tradeshows in this sector provide great opportunities to connect with farmers who may not otherwise get to see your product or talk to your representatives face-to-face. These events draw many farmers from a variety of locations to a central venue where you can directly interact and sell your products.

What consumers can do to support local farmers Buy fresh foods at your local farmers market. Farmers markets are many foodies favorite places, but they arent exclusive to individuals with a passion for food. Order directly from local farms. Check labels before buying in local grocery stores. Spread the word.