Make your brutalist app page: The future of marketing

Create your brutalist app page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your brutalist app page with Instapage: A step-by-step guide

Creating a brutalist app page is not just about aesthetics; it's about fostering conversion through intentional design and tailored experiences. With Instapage, marketers can efficiently build visually appealing landing pages that resonate with targeted audiences across various sectors such as tech/SaaS, education, and financial services in the USA. Let's explore how to leverage Instapage's features to create a successful brutalist app page.

Step 1: Choose your layout

The first step in creating your brutalist app page is selecting a layout that reflects the unique characteristics of the brutalist design ethos. Start by browsing Instapage's extensive library of 100+ conversion-focused layouts. Look for templates that feature strong contrasts, raw elements, and a minimalistic approach, ensuring maximum focus on your app's call to action.

  1. Utilize bold typography to convey messages clearly and effectively.
  2. Incorporate stark color contrasts to grab attention without overwhelming the user.
  3. Use minimalistic elements that frame the primary content, drawing focus to your app's benefits.

Step 2: Optimize for conversions

Once your layout is chosen, utilize Instapage's built-in experimentation features to optimize your brutalist app page for higher conversion rates. Analyze user behavior with detailed heatmaps and set up A/B tests to compare different design elements and calls to action. This iterative process allows you to refine the user experience effectively.

  1. Implement heatmaps to track where users are engaging on your page.
  2. Conduct A/B tests on multiple variations of headlines and CTAs to see what resonates best.
  3. Use the analytics dashboard to collect data on page performance and patient results.

Step 3: Personalize the experience

Personalization can significantly enhance user engagement. Leverage dynamic text replacement and AdMaps to align specific advertisements with your page content, creating tailored experiences. Ensure your brutalist app page delivers relevant content that aligns with the specific needs of your target audience, whether they are from business services or education.

  1. Use dynamic text replacement to personalize headlines based on referral source.
  2. Align ads with landing page content using AdMaps for more relevant messaging.
  3. Track audience-level metrics to evaluate the effectiveness of personalization strategies.

In conclusion, creating a successful brutalist app page with Instapage hinges on thoughtful design and optimizations tailored to your audience's behavior. By following these steps, you'll not only build a stunning landing page but also ensure it effectively captures leads.

Ready to create your brutalist app page? Discover how Instapage can boost your marketing efforts. Start your free trial today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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See how to create your brutalist app page in action

See how to create your brutalist app page in action

In this video, the focus is on new brutalism in UI design, responding to viewer requests. New brutalism features bold, clashing colors, large text, geometric shapes, and objects outlined with black strokes, accompanied by solid dark shadows without blurring. The presenter showcases four card designs in different styles. The first style is minimal design, which eliminates unnecessary elements to highlight the most important aspects, aiming for a clean, simple, yet elegant appearance. The second style discussed is new morphism, a form of minimalism that emphasizes a soft, light look, typically utilizing raised elements and shadows to create a sense of depth while maintaining a minimal aesthetic.

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