Make your black friday page designed for Travel and Tourism

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Travel and Tourism.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your Black Friday page for Travel and Tourism with Instapage

Crafting an effective Black Friday landing page for the travel and tourism sector can significantly enhance your promotional efforts. Instapage provides an array of options specifically designed to empower marketers to drive conversions and reduce costs, enabling seamless navigation for users eager to explore travel deals. With a rich library of 100+ conversion-focused layouts, creating stunning landing pages without any coding knowledge becomes a reality.

Step 1: Define your target audience

Understanding your audience is essential for effective page creation. For travel and tourism, this includes factors such as age, preferences, and past travel experiences. Segment your audience based on demographics and travel interests to ensure personalized content that resonates.

  1. Demographic analysis: Segment your audience by age, location, and interests to tailor your content effectively.
  2. Behavioral insights: Leverage data on past travel activities to align your offers with user preferences.
  3. Geographic targeting: Adapt your messaging based on the target locations of potential travelers.

Step 2: Leverage Instapage's design tools

Using Instapage’s design tools allows for enhanced creativity and collaboration. The drag-and-drop interface makes it easy to incorporate stunning visuals and align messaging with your brand identity.

  1. Utilize Instablocks: Quickly add pre-designed sections to maintain consistency and speed up the design process.
  2. A/B testing options: Experiment with different layouts and calls-to-action to see what resonates best with your audience.
  3. Collaboration features: Involve team members in real-time to gather feedback and accelerate page launch.

Step 3: Optimize for conversion

To maximize the impact of your Black Friday landing page, optimize for conversion. Use heatmaps and analytics tools within Instapage to understand user behavior and improve elements on your page.

  1. Implement A/B tests for various components, such as headlines and images, to determine what drives more conversions.
  2. Utilize dynamic text replacement to personalize the user experience based on search terms and audience data.
  3. Ensure a compelling call-to-action (CTA), making it clear and enticing for users to proceed with their booking.

By following these steps, marketers in the travel and tourism sector can effectively create a Black Friday landing page that captivates users and drives higher conversion rates.

Now is the time to get started on your Black Friday campaign with Instapage, ensuring your landing page stands out in a crowded marketplace and effectively meets the needs of your target audience.

Get more out of Create your black friday page for Travel and Tourism

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your black friday page for travel and tourism in action

See how to create your black friday page for travel and tourism in action

Black Friday and Cyber Monday are critical for e-commerce, with over 175 million Americans shopping simultaneously. Last year, U.S. e-commerce sales reached $7.4 billion on Black Friday and $9.2 billion on Cyber Monday. This year is anticipated to be even larger, leading to potential stress for store owners due to increased sales, traffic, and fulfillment demands. To help mitigate these challenges, the video provides actionable advice and a checklist to streamline preparation, enabling stores to effectively handle the surge in demand. The goal is to ensure a smooth experience with fewer headaches and to cultivate satisfied customers during this high-stakes shopping period.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your black friday page for Travel and Tourism