Make an user-friendly black friday page for those looking for a hands-off approach

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your those looking for a hands-off approach.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your Black Friday page for those looking for a hands-off approach

Creating an effective Black Friday landing page is essential for maximizing conversions and sales during this key shopping season. With Instapage, marketers can design high-performing landing pages quickly and without any coding knowledge. This guide provides you with a step-by-step process tailored specifically for creating a Black Friday page that appeals to your target audience while streamlining the user experience.

Understanding the Basics of a Hands-off Approach

A hands-off approach to creating your Black Friday page means minimal manual intervention during the setup and ongoing management. By leveraging Instapage’s resources and tools, you can create dynamic, conversion-focused pages that align with your marketing goals. Here’s why this approach matters:

  1. Speed: Quickly create and deploy landing pages, allowing you to focus on broader marketing strategies.
  2. Cost-effectiveness: Reduce reliance on developers, saving time and money during peak shopping periods.
  3. Enhanced focus on conversions: Utilize built-in SEO and analytics tools to drive performance.

Step 1: Choose a Template

Start by selecting a template designed for Black Friday promotions. Instapage offers over 100 conversion-focused layouts that can be customized easily. Look for templates that feature:

  1. Prominent calls to action (CTAs) — making it easy for users to understand what action to take next.
  2. High-quality images and compelling headlines — to grab attention and convey value instantly.
  3. Mobile responsiveness — ensuring the page runs smoothly across all devices, catering to all customer preferences.

Step 2: Customize and Optimize Content

Personalize your landing page to fit your brand and message. This step involves both visual and written elements. Consider these strategies:

  1. Use dynamic text replacement — to match the ads that brought users to your landing page, enhancing relevance.
  2. Incorporate trust signals — such as reviews or ratings, to boost consumer trust and loyalty.
  3. Utilize built-in experimentation features — to conduct A/B tests on elements like CTAs and images to find the most effective combinations.

Step 3: Assess and Launch

Before launching, it’s crucial to test and make final adjustments. Use detailed analytics dashboards to monitor user behavior, ensuring the landing page meets your goals. Key actions during this stage include:

  1. Review performance metrics — to see how well the page performs against your set KPIs.
  2. Gather feedback from team members — leveraging Instapage’s collaborative features for real-time editing.
  3. Launch with confidence — ensuring that everything aligns with your overall Black Friday strategy.

By following these steps, you'll create a comprehensive Black Friday page that minimizes hands-on management while maximizing results.

Ready to drive your Black Friday success? Start using Instapage today and streamline your landing page creation process!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for those looking for a hands-off approach in action

See how to create your black friday page for those looking for a hands-off approach in action

Black Friday and Cyber Monday are crucial for e-commerce, with over 175 million Americans shopping, leading to increased sales and traffic. Last year, U.S. e-commerce sales reached $7.4 billion on Black Friday and $9.2 billion on Cyber Monday, indicating a record potential for this year. However, the surge can overwhelm store owners with sales traffic, order fulfillment, and customer support. This video provides a simple checklist aimed at helping e-commerce owners prepare for these busy shopping days. The goal is to reduce stress, streamline operations, and enhance customer satisfaction, ensuring store owners are equipped to capitalize on this massive opportunity effectively.

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