Make your black friday page designed for Pipeline Management

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Pipeline Management.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for Pipeline Management with Instapage

Black Friday is a critical time for marketers, especially those in pipeline management. Instapage empowers you to reduce costs while maximizing conversions through tailored landing pages designed to reflect customer interests. A focused landing page can not only increase brand trust but also enhance customer loyalty. With Instapage, you can quickly create engaging and personalized experiences that drive results this holiday season.

Step 1: Define your audience for your Black Friday page

Understanding your target audience is crucial before creating your Black Friday page. For departments like Marketing in business services, financial services, and education, knowing who you are targeting will significantly impact your conversion rate. Consider factors such as demographic, geographic, and psychographic data to enhance personalization.

  1. Identify your ideal customer persona that represents your target audience. This may include their age, job title, and buying behavior.
  2. Research audience preferences and needs to tailor your messaging and offerings accurately.
  3. Utilize Instapage's data tools to analyze your audience's specific attributes and results from previous campaigns.

Step 2: Utilize powerful templates and layouts

Once your audience is well-defined, leverage Instapage's extensive library of conversion-focused layouts. These templates are designed to facilitate quick and effective page creation without needing any coding skills. This will allow you to launch your Black Friday promotions promptly.

  1. Select a template that aligns with your promotions and branding for Black Friday.
  2. Customize the layout using Instablocks, ensuring to integrate compelling calls to action.
  3. Optimize the design for mobile users, as many shoppers will access your landing page via mobile devices.

Step 3: Optimize and personalize your content

Now that your page is up and visually appealing, it’s time to optimize it for higher conversions. Use A/B testing to compare different versions of your Black Friday page. By understanding how users engage with your content through detailed heatmaps, you can continuously iterate for improvements.

  1. Implement dynamic text replacement to speak directly to the needs of different segments of your audience.
  2. Utilize AdMaps to create specific ads that align with the corresponding landing pages.
  3. Collect and analyze performance metrics to track engagement and conversion rates effectively.

With these steps, your Black Friday page will attract visitors, capture leads, and drive sales effectively. Instapage’s features empower marketers to streamline page production and enhance collaboration among team members.

Looking to enhance your pipeline management strategies this Black Friday? Instapage's tools are at your disposal to help you launch an effective marketing campaign.

Start creating your custom Black Friday page with Instapage today and experience the future of pipeline management in your marketing journey!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to create your black friday page for pipeline management in action

See how to create your black friday page for pipeline management in action

In this video, Dara Denny, Director of Growth at Thesis, shares her strategy for preparing clients for Black Friday and Cyber Monday 2021. Working with e-commerce brands that spend between $250k to $1 million monthly on paid social advertising, Denny describes these events as crucial yet challenging, reminiscent of a 'paid social lollapalooza.' Reflecting on the difficulties faced in the previous year, she emphasizes learning from past experiences to avoid making the same mistakes. The tutorial is aimed at brand owners and digital marketers, detailing strategies related to various offers and overall preparation for the shopping event, ensuring everyone is ready to maximize success this season.

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