- Home
- Functionalities
- Landing Page Software Features for Organizations
- Create your black friday page for merchandising companies
Make your personalized black friday page for merchandising companies
Deliver personalized experiences with black friday page that build brand trust for merchandising companies and foster customer loyalty.
500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.










Create your Black Friday page for merchandising companies effectively with Instapage
Creating an engaging and conversion-oriented Black Friday landing page is crucial for merchandising companies looking to maximize sales during this competitive shopping season. Instapage offers a flexible and user-friendly platform designed to streamline this process, enabling marketers to quickly build landing pages that resonate with their audiences. With over 100 conversion-focused layouts and Instablocks available, it eliminates the need for coding, ensuring that anyone can create high-performance pages in no time.
Step 1: Define your objectives and target audience
The first step in creating your Black Friday page for merchandising companies is to set clear objectives and identify your target audience. Understanding your goals helps shape the content and design of your page.
- Determine the primary goal of your landing page, such as collecting leads or driving sales.
- Identify specific audience segments within your target market, including their shopping behaviors and needs.
- Use analytics tools to gather insights on past customer interactions, which can inform your page strategy.
Step 2: Design compelling visuals and copy
Once you have a clear understanding of your objectives, it's time to focus on the visual elements and copy of your landing page. Engaging and visually appealing designs increase the likelihood of conversions.
- Choose a layout that highlights your offers prominently to capture visitors' attention right away.
- Use persuasive copy that speaks directly to the needs and desires of your target audience, emphasizing value and urgency.
- Incorporate high-quality images and video content that showcase your products in action, which can significantly enhance audience engagement.
Step 3: Optimize for conversions
To ensure that your landing page converts effectively, it's essential to implement optimization techniques tailored for your Black Friday promotions.
- Set up A/B testing to compare different versions of your landing page and determine which elements perform best.
- Utilize heatmaps to analyze user behavior and adjust the layout or content based on where users are clicking and scrolling.
- Incorporate social proof, such as customer reviews or testimonials, to build trust and encourage action.
By following these steps, merchandising companies can create a targeted and efficient Black Friday landing page that drives conversions and maximizes sales during the holiday shopping season.
Ready to elevate your Black Friday strategy? Start using Instapage today to create high-converting landing pages that cater to your merchandising business needs!
Get more out of Create your black friday page for merchandising companies
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What is creating a Black Friday page for merchandising companies?
Creating a Black Friday page involves designing a focused landing page that showcases your products, offers, and promotions specifically for the Black Friday shopping period, targeting merchandising companies.
How does Instapage create a Black Friday page for merchandising companies work?
Instapage provides an intuitive platform designed for marketers to build and customize landing pages without any coding. Its extensive template library allows users to create pages tailored to their Black Friday events seamlessly.
What are the key features of creating a Black Friday page on Instapage?
Key features include access to over 100 customizable templates, dynamic text replacement for personalized content, detailed analytics for performance tracking, and built-in A/B testing capabilities.
Why is Instapage a good choice for creating a Black Friday page for merchandising companies?
Instapage combines ease of use with powerful optimization features, making it an ideal choice for merchandising companies to maximize their Black Friday conversions and streamline the page creation process.
What are the benefits of using a Black Friday page like Instapage?
Using Instapage allows merchandising companies to quickly build attractive landing pages that are optimized for conversions, while also facilitating collaboration among team members and sharing with external stakeholders.
What to consider when choosing a platform for a Black Friday page?
Consider factors such as ease of use, available templates, optimization features, analytics capabilities, and collaboration options to ensure the platform meets your specific needs for a successful Black Friday campaign.
What are common challenges related to creating a Black Friday page?
Common challenges include ensuring the page loads quickly, creating engaging content that converts, managing seasonal traffic effectively, and accurately tracking performance to make informed decisions.
How does Instapage address issues related to Black Friday landing pages?
Instapage addresses these issues by providing high-performance templates, optimization tools, and collaboration features that allow teams to enhance their landing pages continuously, ensuring they meet market demands swiftly.
See how to create your black friday page for merchandising companies in action
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages.
Get started

People also ask about Create your black friday page for merchandising companies
When should I advertise my Black Friday deals?
Announce your new products a few weeks before Black Friday to build anticipation. Use social media and email campaigns to keep potential customers engaged and informed. Offering sneak peeks or early bird specials can create excitement and encourage early shopping.
Is Black Friday profitable for retailers?
Black Friday, Small Business Saturday and Cyber Monday are one path to annual profit for small business owners. Yet, many business-to-consumer companies (and perhaps business-to-business companies, too) are unprepared to maximize the Thanksgiving holiday weekend.
How do you announce a Black Friday deal?
Announce your main event with irresistible offers, encouraging customers to start shopping during the peak of the holiday rush. Black Friday Starts NOW! Itʼs Here! Black Friday Deals Have ArrivedShop and Save BIG! Our Biggest Black Friday Sale Ever Starts NOW! Black Friday is ON! Black Friday Blowout!
Does retail pay more on Black Friday?
However, employers in California have no obligation to offer holiday pay to employees, or to give employees Thanksgiving and the day after off (with or without pay). Events such as Black Friday (and the holiday season in general) are infamous among employees for long hours and stressful or even dangerous shifts.
How do businesses promote their Black Friday deals?
Make a special campaign with a new deal for every hour on Black Friday. The deal can be anything: a VIP discount, a free gift, a product category discount, or anything else. This way, you can get customers to return to your store multiple times during the day.
How do companies profit off of Black Friday?
For many entrepreneurs, discounts are what Black Friday is all about. They drive more revenue, build awareness around new products, and convince potential customers to take a chance on your small business. Before you start marking down everything in sight, youʼll need to come up with a solid BFCM discounting strategy.
What sells the most on Black Friday?
Here Are The Top 15 Trending Products For Black Friday Electronics: $17.7 billion (up 11.4% YoY) Apparel ($14.5 billion, up 13.4% YoY) Grocery ($7.5 billion, up 16.8% YoY) Furniture/bedding ($9.5 billion, up 7.2% YoY) Cosmetics ($3.2 billion, up 10.1% YoY)
How do you promote a Black Friday sale?
26 Black Friday Marketing Ideas to Try in 2025 Hourly or Daily Deals. Bump Sale. Mystery Savings Discount Wheel. Gift Card Promotions. Free Shipping Based on Order Value. Conditional Discounts. Build Your Own Sale. Surprise Checkout Discount.
Was Black Friday sales a success?
Shoppers spent a record $10.8 billion online on Friday, over 10% more than they did last Black Friday, ing to data from Adobe Analytics, which tracks retail transactions. Thatʼs more than double what consumers spent in 2017.
How to create Black Friday deals?
Offer a Buy-One, Get-One 50% Off This approach is based on upselling people to buy more than they would have originally. You can even make a variation of this, such as offering 50% off everything on the morning of Black Friday, then buy one, get one 50% off during the afternoon.