Make your black friday page designed for Marketing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Marketing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your black friday page for Marketing with Instapage

Creating your Black Friday page for Marketing using Instapage is essential to capitalize on the holiday shopping surge. With over 100 customizable layouts and a straightforward drag-and-drop editor, marketers can quickly design landing pages that increase conversions and resonate with their target audience in the USA.

Step 1: Choose a Conversion-Focused Template

Start by selecting a template from Instapage's extensive library that best fits your Black Friday campaign's vibe. Ensure it has the necessary elements that convey urgency and exclusivity, which are crucial for capturing the consumer's attention during this competitive season.

  1. Select a layout that aligns with your brand’s aesthetics, ensuring it reflects your unique identity.
  2. Incorporate key elements like countdown timers to instill urgency, highlighting limited-time offers.
  3. Utilize testimonials or trust badges to enhance credibility and brand trust, boosting customer loyalty.

Step 2: Optimize for Higher Conversions

After selecting the right template, utilize Instapage’s built-in optimization features to ensure your page performs at its best. Tools such as A/B testing and detailed heatmaps provide insights into visitor behavior, allowing you to refine your content.

  1. Conduct A/B tests on different headlines or calls to action to determine which generates the most engagement.
  2. Analyze heatmaps to see where visitors click the most, allowing for targeted adjustments to layout.
  3. Monitor key metrics via the analytics dashboard to gauge overall performance and make data-driven improvements.

Step 3: Personalize the User Experience

Leverage personalization tools to create tailored experiences for distinct segments of your audience. Dynamic text replacement allows the page content to reflect the visitor's previous interactions, driving home message relevancy.

  1. Use dynamic ads on the landing page aligned with specific audience metrics for coherence and relevance.
  2. Align visuals and content with customer personas to ensure the message resonates and reflects their needs.
  3. Implement custom URL parameters to track individual performance and optimize campaigns accordingly.

In conclusion, harnessing Instapage for your Black Friday marketing strategy streamlines page creation and enhances customer engagement. Each stage of page development caters specifically to improving conversions and sustaining customer loyalty.

Take your landing page creation to the next level. Start using Instapage today to design your Black Friday campaign.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to create your black friday page for marketing in action

See how to create your black friday page for marketing in action

The video focuses on leveraging Black Friday for marketing, emphasizing its importance in profit generation. It addresses who can benefit from Black Friday, setting achievable goals, effective marketing strategies, and how to maximize profit without excessively cutting prices. The instructor shares specific tips for running pay-per-click (PPC) campaigns and preparing PPC strategies for Black Friday. Viewers are encouraged to think strategically, aiming for success in promotions while maintaining healthy margins. The energy of the video sets an enthusiastic tone, reminiscent of customers eager for deals, highlighting the competitive nature of Black Friday shopping and marketing.

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