Make your tailored black friday page for Handymen

Empower Handymen with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for Handymen: A Step-by-Step Guide

Creating an engaging Black Friday landing page for handymen can significantly boost your conversion rates and establish brand trust. With Instapage's powerful tools, you can quickly develop a fully optimized landing page that targets your audience effectively. This guide will walk you through the essential steps to create a high-performing Black Friday page tailored for handymen, ensuring that you capitalize on the holiday shopping season.

Understanding the Importance of a Black Friday Page

A dedicated Black Friday landing page can make the difference between capturing potential customers and losing them to competitors. Here’s why it's crucial:

  1. Targeted offers: Create promotions specifically designed for handymen to attract their attention.
  2. Increased traffic: Black Friday is one of the busiest shopping days, making it essential to have your page visible and optimized.
  3. Enhanced customer experience: Provide a seamless experience from landing to conversion with personalized content and offers.

Step 1: Define Your Target Audience

Identifying your audience is the first step to creating a successful landing page. Focus on handymen within specific verticals such as Construction, Home Services, and Maintenance.

Step 2: Choose the Right Template

Select a conversion-focused layout from Instapage’s library that resonates with your brand and effectively showcases your offers. Consider the following:

  1. Visual appeal: Choose templates that incorporate high-quality images relevant to handyman services.
  2. Mobile responsiveness: Ensure your page looks great on all devices, as many users will shop from their phones.
  3. Clear call-to-action (CTA): Your CTA should be prominent and compelling, guiding visitors to take action immediately.

Step 3: Optimize for Performance

After designing your page, incorporate built-in experimentation features for optimization.

  1. A/B testing: Regularly test different headlines, offers, and layouts to determine which performs best.
  2. Heatmaps: Use heatmaps to analyze user behavior on the page and make adjustments based on insights.
  3. Analytics dashboard: Monitor your page’s performance metrics to track conversions and user engagement.

Once you complete these steps, review your landing page to ensure it aligns with marketing goals.

Ready to create your Black Friday page for handymen? Start using Instapage today to make your promotional efforts a success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for handymen in action

See how to create your black friday page for handymen in action

To set up Black Friday and Cyber Monday deals effectively, start at least a week in advance. Navigate to 'Advertising' in Seller Central, select 'Prime Exclusive Discounts,' and click 'Create Discount.' Name your discount and choose between Black Friday, Cyber Monday, or both, which will automatically set the relevant dates. This year, discounts will run throughout the weekend. If you prefer different discounts for each day, create separate entries. After saving, add products by entering details directly or using a file upload. You can download a template, enter SKU and discount information, and upload it to streamline the process.

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