Make an innovative black friday page tailored to franchises

Instapage enables franchises to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your black friday page for franchises: A step-by-step guide

Creating your Black Friday page for franchises can significantly enhance your marketing campaign. With Instapage, you can quickly build landing pages that are not only visually appealing but also designed for maximizing conversions. In this guide, we will walk you through the process of developing a compelling and conversion-optimized Black Friday landing page suitable for various industries, ensuring that your franchises stand out not only during the holiday season but throughout the year.

Step 1: Choose the right layout

The first step in creating your Black Friday page for franchises involves selecting a suitable layout that aligns with your brand and goals. Instapage offers a library of over 100 conversion-focused templates tailored for high-performance. When choosing a template, consider the following:

  1. Select a visually appealing design that reflects your brand identity and immediately captures your audience's attention.
  2. Ensure the layout is mobile-responsive, considering that a significant portion of your audience will access your page on mobile devices.
  3. Utilize Instablocks for pre-designed sections that can speed up the page design process without compromising quality.

Step 2: Optimize for conversions

With your layout in place, the next key action is optimizing the page for conversions. This includes implementing several essential features:

  1. Incorporate compelling calls-to-action (CTAs) that encourage users to take action, such as 'Shop Now' or 'Limited Time Offer'.
  2. Utilize built-in A/B testing features within Instapage to experiment with headlines, images, and CTAs to identify what resonates with your audience best.
  3. Integrate heatmap analytics to gain insights into user behavior on your landing page, allowing you to refine your design further.

Step 3: Personalize the user experience

Personalizing your Black Friday page for specific audiences is crucial for enhancing engagement and conversions. Here are some personalization strategies:

  1. Use dynamic text replacement to adjust messages based on user demographics, tailoring the content to specific audience segments.
  2. Align specific ads with unique pages using AdMaps to ensure consistency between the messaging in your ads and landing pages.
  3. Leverage data tools to track audience interactions, enabling you to refine marketing strategies based on real-time data.

Once you've completed these steps, review your landing page and make necessary adjustments. Testing and optimization are ongoing processes.

In conclusion, creating a Black Friday page for franchises is a detailed process that, when done right, can lead to increased conversions and customer loyalty. By using Instapage's powerful features, you can ensure a smooth development process that captures your audience's attention.

Ready to start building your Black Friday page? Sign up for Instapage today and transform your landing pages into high-converting assets!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your black friday page for franchises in action

See how to create your black friday page for franchises in action

In today's video, Dara Denny, director of growth at the advertising agency Thesis, discusses preparing for Black Friday Cyber Monday 2021 with her clients. She highlights her experience working with direct-to-consumer e-commerce brands that spend between $250,000 to $1 million on paid social advertising. Reflecting on her challenging experience from the previous year, where she felt she did not fully recover from the chaos, Dara emphasizes the importance of learning from past mistakes. This year, she outlines her strategy for educating brand owners and digital marketers on how to effectively prepare for this major shopping event, covering essential elements including offers and more.

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