Make an user-friendly black friday page for advanced users

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your advanced users.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Instapage black friday: Your ultimate how-to guide

Creating a compelling Black Friday landing page is essential for capturing customer interest and boosting conversions. Instapage offers a flexible platform that allows marketers to build high-converting pages quickly, leveraging over 100 conversion-focused templates. This step-by-step guide will navigate you through the process of creating your own Black Friday page, ensuring a relevant and personalized experience that builds trust and customer loyalty.

Step 1: Define your Target Audience

Understanding your target audience is crucial before designing your Black Friday page. Identify key demographics, purchasing behaviors, and preferences to tailor your content specifically for them. For example, if your audience is primarily tech-savvy consumers, highlight particularly appealing tech deals. Use Instapage's audience targeting features to ensure the right users see your offers.

Step 2: Choose the Right Template

Leverage Instapage's extensive library of conversion-optimized templates to jumpstart your design. Here’s how to select the right one for your needs:

  1. Choose a template that aligns with your brand's aesthetics, ensuring it resonates with your audience.
  2. Look for templates that emphasize call-to-action elements effectively, drawing visitors' attention.
  3. Select layouts that offer mobile optimization, as a significant chunk of traffic comes from mobile devices.

Step 3: Customize with Personalization Tools

Once you have your template, it's time to personalize it for your Black Friday promotion. Utilize Instapage's dynamic text replacement to tailor messages based on user demographics. This addition can significantly increase the relevance of your ads and landing pages.

  1. Implement dynamic headlines that change based on the traffic source to enhance first impressions.
  2. Use segmented campaigns to target specific groups (e.g., loyal customers).
  3. Incorporate personalized offers to engage different segments of your audience, such as exclusive discounts or early access.

Step 4: Optimize and Launch

After customizing your landing page, optimization is the next key step. Use Instapage's built-in experimentation features to run A/B tests on different elements of your page. Heatmaps will provide insights into user interactions, allowing you to refine your page for maximum impact.

  1. Test different layouts to see which drives higher engagement and conversions.
  2. Experiment with various CTA placements and text to determine the most effective combinations.
  3. Monitor analysis metrics post-launch to understand engagement and adjust future campaigns accordingly.

With these steps, you’re well on your way to creating a successful Black Friday landing page using Instapage's powerful features. This process not only enhances your brand's visibility but also engages customers, paving the way for increased conversions.

Ready to create your own high-converting Black Friday page? Sign up for Instapage today and unlock your marketing potential!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your black friday page for advanced users in action

See how to create your black friday page for advanced users in action

In this tutorial, the focus is on a highly effective strategy for Black Friday, Cyber Monday (BFCM), used successfully for four consecutive years. The speaker has presented this strategy, refined over the years, at significant gatherings such as Jeremy Haynes' Q4 Mastermind in Miami, attended by businesses ranging from several hundred thousand to ten million dollars in monthly revenue. The presentation details the process and key components of the strategy, including initial steps taken back in 2019 during the speaker's first client engagement for BFCM, where a straightforward discount offer of 20% was implemented with excellent results. The talk aims to provide a comprehensive, step-by-step guide for viewers to replicate the success in 2023.

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