Make your tailored black friday page for Account administrators

Empower Account administrators with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to create your Black Friday page for account administrators using Instapage

Black Friday presents a unique opportunity for marketers to capitalize on heightened consumer spending. Creating a tailored Black Friday landing page is crucial and Instapage offers an intuitive platform specifically designed for marketers looking to enhance their conversion rates. With a library of over 100 customizable layouts and easy-to-use Instablocks, you can create your Black Friday page quickly and effectively, boosting customer loyalty and brand trust.

Step 1: Choose the Right Template

Selecting the right landing page template sets the foundation for your Black Friday campaign. Instapage provides a variety of conversion-optimized templates that cater to specific industries such as Business Services, Tech/SaaS, and Education. Consider the following when choosing your template:

  1. Focus on industry-relevant designs that resonate with your target audience.
  2. Choose layouts that highlight product offers effectively to capture attention.
  3. Select templates equipped with clear CTAs to drive conversions.

Step 2: Optimize for Conversions

Once you have chosen a template, it’s time to optimize your Black Friday landing page for maximum conversions. Utilize Instapage's built-in experimentation features to enhance performance. Here’s how to effectively optimize your page:

  1. Leverage detailed heatmaps to analyze user interactions and adjust your layout accordingly.
  2. Conduct A/B tests on crucial elements, such as headlines and images, to find the most effective versions.
  3. Monitor your analytics dashboard to assess page performance and make data-driven adjustments.

Step 3: Personalize the User Experience

Personalizing your landing page can significantly increase engagement and conversions. Instapage allows you to create custom experiences tailored to different audience segments. Implement the following strategies:

  1. Use dynamic text replacement to speak directly to visitor segments based on ads they clicked.
  2. Employ AdMaps to align ads with the most relevant landing pages for enhanced coherence.
  3. Track and analyze audience-specific metrics to refine your marketing efforts over time.

By following these steps, you can create a Black Friday landing page that not only captures interest but also converts visitors into loyal customers.

Take your marketing strategy to the next level this Black Friday and start building your optimized landing page today!

Ready to maximize your Black Friday campaign outcomes? Begin creating your specialized landing pages with Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your black friday page for account administrators in action

See how to create your black friday page for account administrators in action

Setting up Black Friday and Cyber Monday deals should be done well in advance, ideally at least a week before. In Seller Central, navigate to Advertising, then Prime Exclusive Discounts, and click 'Create Discount'. Assign a name to your discount and select options for either Black Friday, Cyber Monday, or both; if both are chosen, the dates are automatically set. New this year, discounts will be available from Black Friday through Cyber Monday. If you prefer different discounts for each day, create separate ones. After saving, add your products either directly or by uploading a file. You can download the template, fill in details like SKU and discount amounts, and then upload it back.

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