Make your benefits page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Learn how to create your benefits page on Workstation effortlessly

Are you looking to create your benefits page on Workstation but have no experience with web development?

Employing a website builder is a tried-and-tested method that’s intuitive for both beginners and experienced marketers. Instapage is a powerful platform created to improve your digital ad campaigns and optimize ROI (Return on Investment). With advanced technology, including AI-driven features, Instapage lets you create, deploy, and optimize conversion-focused landing pages without any coding skills.

Here are six quick steps to build your benefits page on Workstation with Instapage:

  1. Get started by setting up an account. Explore the interface and take a look the tools Instapage provides to boost your marketing activities.
  2. Navigate to your Dashboard and pick Create Page. Then, select the kind of page you want.
  3. Use the drag-and-drop page builder to design sleek landing pages. Select from over 500 templates, or start from scratch to bring your vision to life.
  4. Upon deciding on a page type, assign a name to it and proceed by selecting Edit Design. This will redirect you to the website builder, where you can modify the layout.
  5. Take part in visual on-page collaborations with your team. Use Instablocks for quick personalization and the AI content maker to produce compelling text.
  6. Customize each landing page to align with your ads using flexible ad-to-page matching and AI-generated content.
  7. Implement A/B testing to understand what works best. Take advantage of heatmaps and conversion analytics to obtain insights and perfect your pages for maximum impact.
  8. Employ Instapage's AdMap® for seamless campaign visualization. Benefit from faster loading times while boosting engagement and lowering bounce rates.

Instapage makes it easy to make your benefits page on Workstation and build personalized experiences that appeal to audiences to turn clicks into customers. Start your journey with Instapage now and enjoy the real power of your ad campaigns. Give it a try and see for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your benefits page on workstation in action

See how to create your benefits page on workstation in action

- Hi, Im Rachel with HubSpot Academy. Your website is your business most important digital asset, but why exactly are websites so important, and what is their purpose? Your website is the first place people go to learn about your products or services and find information about your business. Although your other online presences, like your social media profiles, are important, too, your website is your home base online. Its also your digital sales rep, working 24 hours a day, seven days a week, to promote your offerings. For these reasons, your website is critical, not only to your marketing, but to your business as a whole. When you think about your website, whether you have one yet or not, the first question to ask is, What is the job of your website? You can use the Jobs to be Done framework, otherwise known as the Jobs Theory, to help you figure this out. The Jobs Theory was developed by Clay Christensen at Harvard Business School, and its a helpful way to look at customer needs

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