Make your ad campaign page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your ad campaign page on Instapage: A Complete Step-by-Step Guide

Creating an effective ad campaign page on Instapage is essential for marketers who want to enhance brand trust and boost conversion rates. The flexibility and user-friendly interface of Instapage allow marketers to build compelling landing pages quickly, drawing on a library of over 100 conversion-focused layouts. This guide will walk you through the process of creating your ad campaign page step by step, ensuring you understand the optimization tools available and how to personalize each page for your unique audience.

Step 1: Choose the Right Template

Instapage offers a diverse selection of templates that are specifically designed for different marketing goals. Begin by selecting a template that aligns with your campaign's objectives:

  1. Select from over 100 pre-designed templates that suit your industry needs.
  2. Utilize conversion-focused layouts that have proven success in your sector.
  3. Make use of Instablocks for faster page assembly with reusable design components.

Step 2: Customize Your Content

Once you have selected the appropriate template, it's crucial to customize the content to resonate with your target audience. Here’s how to tailor your messaging:

  1. Incorporate dynamic text replacement to ensure the content speaks directly to the visitor's search intent.
  2. Use AdMaps to link relevant ads to specific landing pages for improved relevance.
  3. Highlight customer testimonials and case studies to build brand trust and loyalty.

Step 3: Optimize for Conversions

Optimization is key to ensuring your ad campaign page drives the highest possible conversions. Follow these practices:

  1. Conduct A/B testing to explore which headlines and calls to action lead to better performance.
  2. Utilize heatmaps to analyze user behavior and make informed changes.
  3. Leverage the analytics dashboard to track key performance metrics and refine your strategy.

After optimizing your ad campaign page, review the elements for coherence and effectiveness, ensuring all components align with your marketing goals.

By following this structured approach, you'll deploy an ad campaign page on Instapage that not only attracts attention but effectively converts visitors into customers.

Start using Instapage today to transform your ad campaigns. Sign up now and take your marketing to the next level!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your ad campaign page on workstation in action

See how to create your ad campaign page on workstation in action

In this tutorial, a new way to run Facebook ad campaigns called tailored campaigns is introduced. The presenter demonstrates this feature using an example ad account in ads manager. A tailored campaign differs from the traditional manual campaign, which has been the standard for Facebook ads. To create a tailored campaign, users can click the 'create' button, but it's important to note that tailored campaigns are not available for all campaign objectives; currently, they can be used for leads, sales, and some engagement campaigns. As advertisers, the majority of campaigns typically focus on leads and sales, although awareness campaigns may also be utilized. Understanding this new option could enhance advertising strategies on Facebook.

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