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Create your A/B testing compatible interactive story website

Empower your marketing team with Instapage's functionality to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your A/B Testing Compatible Interactive Story Website

Instapage's functionality page offers a versatile platform for creating landing pages that are optimized for A/B testing. This tool is essential for marketers looking to enhance their online presence and boost conversions.

Key Features of A/B Testing Compatible Interactive Story Website

  1. Quickly build landing pages using ready-made templates and page blocks.
  2. Optimize conversions with built-in experimentation features and detailed heatmaps.
  3. Personalize content for different audience segments with dynamic text replacement and audience-specific data tracking.
  4. Collaborate efficiently with real-time editing and instant feedback tools.

Getting Started with Instapage's Functionality Page

  1. Step 1: Sign up for a free Instapage account and start a 14-day trial.
  2. Step 2: Configure your account settings and provide company details.
  3. Step 3: Access your Dashboard, navigate to Landing Pages, and click on Create Page.
  4. Step 4: Choose to create a landing page from scratch or select a template.
  5. Step 5: Use design tools to customize your page with images, fonts, and colors.
  6. Step 6: Save your changes and publish your page.
  7. Step 7: Test, review, and experiment with different page variations.
  8. Step 8: Analyze performance and make data-driven optimizations.

Start creating engaging and high-converting landing pages with Instapage's functionality page today. Sign up for a free trial and unlock the potential of A/B testing to drive impactful marketing campaigns.

Get more out of Create your A/B testing compatible interactive story website

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With features like landing pages, optimization, personalization, and collaboration, Instapage offers a comprehensive platform to create high-performing websites.

Instapage allows you to conduct A/B tests to iteratively optimize your landing pages for higher conversions. By using detailed heatmaps to understand on-page behavior, you can make data-driven decisions to improve performance. The analytics dashboard provides insights to assess the results of your A/B tests and make informed decisions.

Yes, Instapage enables you to create personalized experiences for different audience segments. With dynamic text replacement and AdMaps, you can tailor content to specific audiences, increasing engagement and conversions. Track performance at the audience level using Instapage's data tools to refine your personalization strategies.

Instapage streamlines collaboration with features that allow for instant feedback, real-time page edits, and secure sharing with stakeholders. Speed up page production by working seamlessly with your team members to create and review pages efficiently. Enhance productivity and ensure a smooth workflow with Instapage's collaboration tools.

Instapage offers a library of 500+ conversion-focused layouts and Instablocks for building landing pages quickly without the need for coding. Optimize your pages for higher conversions with built-in experimentation features and detailed heatmaps. Create personalized experiences with dynamic content and collaborate effectively with team members to create high-performing websites.

See how to create your a/b testing compatible interactive story website in action

In this video, the presenter demonstrates how to set up an A/B test in Kentico to improve conversion rates for coffee sample registrations on a landing page. The current layout isn't yielding many registrations relative to visitor numbers. To test a hypothesis that moving the registration form higher on the page could increase conversions, the presenter creates an A/B variant of the page using the Pages application in Kentico. After creating the variant, they adjust the layout by moving the form and surrounding text upward so that it is visible above the fold, in order to minimize the need for visitors to scroll. Once the content updates are complete, the presenter proceeds to manage the A/B test settings within a dialog window for further configuration.

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People also ask about Create your A/B testing compatible interactive story website

Wix is an easy-to-use website builder that helps businesses launch and run websites with no technical requirements or developers. The platform also includes basic A/B testing functionality with its test site feature.

Run an experiment Sign in to Google Ad Manager. Click Delivery, then Native. From the table, click a native style that meets both of these requirements: From the Style your native ad page, click Create A/B experiment. Select when the experiment will run from the date dropdown.

0:00 0:58 And your all tools menu and ads manager. Click create test next to a B test click get started youMoreAnd your all tools menu and ads manager. Click create test next to a B test click get started you can test campaign. Groups campaigns or ad sets Letʼs test ad sets.

To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youʼll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.

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