Create your A/B testing compatible interactive story website

Empower your marketing team with Instapage's functionality to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your A/B Testing Compatible Interactive Story Website

Instapage's functionality page offers a versatile platform for creating landing pages that are optimized for A/B testing. This tool is essential for marketers looking to enhance their online presence and boost conversions.

Key Features of A/B Testing Compatible Interactive Story Website

  1. Quickly build landing pages using ready-made templates and page blocks.
  2. Optimize conversions with built-in experimentation features and detailed heatmaps.
  3. Personalize content for different audience segments with dynamic text replacement and audience-specific data tracking.
  4. Collaborate efficiently with real-time editing and instant feedback tools.

Getting Started with Instapage's Functionality Page

  1. Step 1: Sign up for a free Instapage account and start a 14-day trial.
  2. Step 2: Configure your account settings and provide company details.
  3. Step 3: Access your Dashboard, navigate to Landing Pages, and click on Create Page.
  4. Step 4: Choose to create a landing page from scratch or select a template.
  5. Step 5: Use design tools to customize your page with images, fonts, and colors.
  6. Step 6: Save your changes and publish your page.
  7. Step 7: Test, review, and experiment with different page variations.
  8. Step 8: Analyze performance and make data-driven optimizations.

Start creating engaging and high-converting landing pages with Instapage's functionality page today. Sign up for a free trial and unlock the potential of A/B testing to drive impactful marketing campaigns.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to create your a/b testing compatible interactive story website in action

See how to create your a/b testing compatible interactive story website in action

In this video, the presenter demonstrates how to set up an A/B test in Kentico to improve conversion rates for coffee sample registrations on a landing page. The current layout isn't yielding many registrations relative to visitor numbers. To test a hypothesis that moving the registration form higher on the page could increase conversions, the presenter creates an A/B variant of the page using the Pages application in Kentico. After creating the variant, they adjust the layout by moving the form and surrounding text upward so that it is visible above the fold, in order to minimize the need for visitors to scroll. Once the content updates are complete, the presenter proceeds to manage the A/B test settings within a dialog window for further configuration.

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