Effortlessly make your A/B testing compatible experimental website that reflects your brand

Our editor and a variety of top-notch templates make it easy for anyone to create your A/B testing compatible experimental website. Get started now.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your A/B testing compatible experimental website effortlessly with Instapage

Landing pages serve as interactive business cards for your brand, providing a focused approach to engaging various customer segments. The ability to build your A/B testing compatible experimental website that advances your brand with the right tools becomes a breeze. Instapage is a full-featured platform offering straightforward design controls and broad customization to improve your digital presence.

Follow these steps to make your A/B testing compatible experimental website:

  1. Log into your Instapage account. Click on CREATE PAGE and pick whether to start with a template or a blank page.
  2. Label your landing page—this will let you identify it later in your dashboard.
  3. Add new blocks from the library to assemble your page structure. Modify and tailor each block by pasting your own text, photos, and media objects.
  4. Use the AI content assistant feature to generate high-quality content for your page.
  5. Edit the mobile version separately to ensure your landing page looks great on all devices.
  6. Once you're happy with your landing page, select the right publishing option. You can publish it as a demo by creating a subdomain, then access your page via the generated URL to see it live.
  7. After publishing, you can still make edits to your landing page or unpublish it if needed.

Instapage provides all the essential tools to create your A/B testing compatible experimental website with ease. By using its comprehensive features, from AI content creation to advanced analytics, you can efficiently scale your online presence and achieve your marketing objectives with accuracy and creativity. Our platform offers an outstanding solution for anyone looking to enhance their digital marketing efforts and achieve higher engagement and conversion rates through optimized landing pages.

Sign up for a free 14-day trial today and see for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your a/b testing compatible experimental website in action

See how to create your a/b testing compatible experimental website in action

in this video youamp;#39;ll see how you can set up an AB test to improve conversions on a landing page if youamp;#39;re using Thrive landing pages or even if youamp;#39;re not using Thrive landing pages and weamp;#39;ll do it using free tools only the tools weamp;#39;re using are Thrive landing pages and weamp;#39;re going to use Google analytics now in all likelihood youamp;#39;re already using Google analytics itamp;#39;s free to use and we will use Google content experiments to do the ab test for our basic AB test we need three pages so this here is the control page as you can see this is an opt-in page simple optin page advertising an offer and an opt-in form at the bottom then we need a challenger page or a variation so the page that weamp;#39;re testing this one against to see which one will do better so in our case this is the Challenger page and as you can see this is a page that advertises the same offer it just uses a totally different design and we want to find out

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