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Effortlessly make your A/B testing compatible experimental website that reflects your brand

Our editor and a variety of top-notch templates make it easy for anyone to create your A/B testing compatible experimental website. Get started now.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your A/B testing compatible experimental website effortlessly with Instapage

Landing pages serve as interactive business cards for your brand, providing a focused approach to engaging various customer segments. The ability to build your A/B testing compatible experimental website that advances your brand with the right tools becomes a breeze. Instapage is a full-featured platform offering straightforward design controls and broad customization to improve your digital presence.

Follow these steps to make your A/B testing compatible experimental website:

  1. Log into your Instapage account. Click on CREATE PAGE and pick whether to start with a template or a blank page.
  2. Label your landing page—this will let you identify it later in your dashboard.
  3. Add new blocks from the library to assemble your page structure. Modify and tailor each block by pasting your own text, photos, and media objects.
  4. Use the AI content assistant feature to generate high-quality content for your page.
  5. Edit the mobile version separately to ensure your landing page looks great on all devices.
  6. Once you're happy with your landing page, select the right publishing option. You can publish it as a demo by creating a subdomain, then access your page via the generated URL to see it live.
  7. After publishing, you can still make edits to your landing page or unpublish it if needed.

Instapage provides all the essential tools to create your A/B testing compatible experimental website with ease. By using its comprehensive features, from AI content creation to advanced analytics, you can efficiently scale your online presence and achieve your marketing objectives with accuracy and creativity. Our platform offers an outstanding solution for anyone looking to enhance their digital marketing efforts and achieve higher engagement and conversion rates through optimized landing pages.

Sign up for a free 14-day trial today and see for yourself!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

Instapage is a landing page platform built to help online marketers improve their conversion rates through the creation of customized, mobile-responsive landing pages. It offers a drag-and-drop editor, A/B and cooperation tools, so you can easily make your A/B testing compatible experimental website regardless of your previous experience with such tools.

To get started with Instapage, simply go to our site and register an account. When you've chosen your membership plan or started a free trial, you can instantly begin using the platform's drag-and-drop editor to create your A/B testing compatible experimental website. Our platform also offers a range of templates and guides to get you started easily.

Yes, Instapage allows for comprehensive personalization for your idea. Our user-friendly drag-and-drop editor makes it easy to add, remove, or adjust components on your web page to match your brand's aesthetic and meet your campaign's requirements. Use its extensive tool set to easily build your A/B testing compatible experimental website.

Instapage offers robust integration capabilities with a number of tools and apps, including email marketing services, CRM systems, social media websites, and analytical tools. These integrations allow you to enhance your workflow, automating the transfer of valuable lead and client data between Instapage and other tools in your marketing stack. Hence, you have all the tools to make your A/B testing compatible experimental website quickly.

Instapage takes data protection and privacy seriously, implementing industry-standard measures to protect your data and your visitors' details for you to create your A/B testing compatible experimental website securely. The safety measures include SSL encryption for all landing pages, regular security audits, and compliance with GDPR and other privacy regulations. Instapage ensures that your landing pages are not only effective but also secure.

See how to create your a/b testing compatible experimental website in action

In this video tutorial, viewers learn how to set up an AB test to enhance conversions on landing pages, applicable for both Thrive landing pages and others, using only free tools. The primary tools utilized are Thrive landing pages and Google Analytics, which many users likely already have, as it is free. The tutorial employs Google Content Experiments for the AB test. To conduct a basic AB test, three pages are needed: the control page, which is a simple opt-in page featuring an offer and form; and the challenger page, which presents the same offer but with a distinct design. The goal is to determine which page performs better in terms of conversions, providing a practical approach to optimizing landing pages.

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People also ask about Create your A/B testing compatible experimental website

How do you perform an A/B test? Measure and review the performance baseline. Determine the testing goal using the performance baseline. Develop a hypothesis on how your test will boost performance. Identify test targets or locations. Create the A and B versions to test. Utilize a QA tool to validate the setup.

A/B testingalso called split testing or bucket testingcompares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics.

How does A/B testing work? To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.

Below are the steps you must follow when conducting an A/B check: Define Your Objective. Clearly outline what you goal to attain along with your A/B test. Choose Elements to Test. Create Variants. Implement the A/B Test. Monitor and Collect Data. Analyze Results. Implement Changes.

How does A/B testing work? To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.

How to A/B Test Landing Pages in 6 Steps Understand user behavior to decide what you should test first. Define the A version. Identify the opportunities and create the variation. Choose a good A/B testing tool. Find out how long you should run the A/B tests. Analyze the A/B testing results.

Run an experiment Sign in to Google Ad Manager. Click Delivery, then Native. From the table, click a native style that meets both of these requirements: From the Style your native ad page, click Create A/B experiment. Select when the experiment will run from the date dropdown.

Wix is an easy-to-use website builder that helps businesses launch and run websites with no technical requirements or developers. The platform also includes basic A/B testing functionality with its test site feature.

THE PROCESS OF A/B TESTING IN SEO SELECT TESTING PAGES. First, you must select the group of pages on your website you want to test on. CREATE A HYPOTHESIS. Next, you must create a hypothesis for your A/B test. SEPARATE PAGES INTO CONTROLS AND VARIANTS. IMPLEMENT CHANGES. GATHER AND ANALYSE RESULTS.

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