Make your website tailored for pay per click companies

Running PPC campaigns does not directly improve organic rankings, but increased visibility and traffic from PPC can indirectly boost SEO performance through enhanced user engagement.

Also, depending on what ad is being displayed you will receive a different amount. Honestly, weʼve seen sites that have made about 1 or 2 cents per click, and weʼve had sites that made well over 6 or 7 dollars per click. For most blog or news sites, you could probably expect to see anywhere from $0.10 to $1 per click.

Less expensive long term. SEO isnʼt as expensive in the long run since you donʼt have to pay every time someone clicks on your website.

SEO is best for long-term goals and targeting specific, low-competition keywords thatʼll continue to return results until you delete your site. PPC is great for short-term goals and targeting high-competition keywords that are too saturated to work in your SEO strategy.

Average PPC Costs in 2025. PPC advertising costs can vary widely depending on a number of factors, but in general, you can expect to spend anywhere from $100 to $10,000 per month on your campaigns. For smaller businesses, this might seem like a hefty range, but the beauty of PPC is that itʼs scalable.

Getting Started With PPC Advertising Establish your campaign goals. Decide on your PPC budget. Choose your campaign type and channel. Perform keyword research for PPC. Set up your campaign and ad groups. Define and segment your audience. Create and launch your ad. Set up your campaign tracking.

SEO enables you to build more organic traffic, which refers to the number of people who find your website using a search engine. Less expensive long term. SEO isnʼt as expensive in the long run since you donʼt have to pay every time someone clicks on your website. Improves trust and credibility.

Amazon PPC management costs typically range from $1,500 to $5,000 per month, depending on your ad spend and business size. This includes: Base Management Fees: 10-15% of monthly ad spend. Setup Costs: $500-$2,000 (one-time fee)