Make your vintage web page: The future of marketing

Create your vintage web page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Vintage web design: Your ultimate how-to guide

Creating a vintage web page allows you to invoke nostalgia while capturing user attention. Instapage provides marketers with the tools to design landing pages that embody vintage aesthetics, optimizing user conversions without requiring developer skills.

Step 1: Choose your vintage theme

The first step in your build your vintage web page journey is selecting a theme that resonates with the retro vibe you wish to create. Instapage offers over 100 customizable layouts that can be tailored to ensure they reflect the vintage style, such as classic typography and color palettes. Consider the following components when selecting your theme:

  1. Color Schemes: Use muted colors to create an old-fashioned feel.
  2. Typography: Select fonts reminiscent of older styles for added authenticity.
  3. Imagery: Incorporate vintage photographs or illustrations to strengthen the theme.

Step 2: Craft your content

Now that you’ve chosen your theme, it’s time to develop high-quality, engaging content. The right content can create emotional connections and drive conversions. Here are essential tips to aid your writing:

  1. Know Your Audience: Tailor your language and messaging based on your target audience, ensuring it resonates with their interests.
  2. Include Vintage Narratives: Draw from stories popular in the vintage era to engage users effectively.
  3. Utilize Visual Hierarchy: Use headings and subheadings for better readability, keeping users engaged.

Step 3: Optimize for conversions

Optimization is crucial to ensure your vintage web page effectively converts visitors into leads or customers. Implement these strategies to enhance conversion rates:

  1. Heatmaps: Analyze user behavior on your page to determine which elements are most engaging.
  2. A/B Testing: Test different versions of your page to see which performs better in terms of engagement and conversions.
  3. Clear CTAs: Use compelling call-to-actions that encourage users to take the desired next steps.

After you've built your vintage web page, continuously monitor its performance and adjust your strategies to maximize its impact.

By utilizing Instapage, you can effortlessly create a vintage web page that not only looks great but performs effectively in gaining conversions and loyalty.

Ready to create your vintage web page? Sign up with Instapage today to access our powerful tools and start building a landing page that tells your unique story.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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Frequently asked questions about old website maker

See old website builder feature in action

See old website builder feature in action

In 1998, with new internet access, users began exploring the World Wide Web, experiencing its captivating and uncharted nature. Surfing various websites and downloading files with dial-up connections made the internet highly engaging. This newfound creativity allowed individuals to share ideas globally, fostering the desire to establish a personal web presence. Creating a website became a popular trend, with programs like Microsoft FrontPage 98 emerging as user-friendly WYSIWYG tools. These tools required minimal HTML knowledge, enabling more people to build their own digital spaces and partake in the expanding online community.

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