Make your value proposition page optimized for Smartphone

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Smartphone.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Landing page value proposition: Your ultimate how-to guide

Creating a compelling value proposition page on smartphones is crucial for engaging your audience effectively. Instapage offers an easy-to-use platform that allows marketers in various sectors, including tech, education, and financial services, to assemble high-converting landing pages without needing coding skills. With over 100 conversion-focused templates and Instablocks, you can build attractive, personalized experiences tailored for each of your audience segments.

Step 1: Draft your value proposition

Begin your journey by clearly defining your value proposition. This will act as the anchor for your landing page, ensuring that your messaging resonates with your target audience. Consider these critical elements when drafting your value proposition:

  1. Clarity: Ensure your value proposition clearly explains what you offer and the benefits associated with it.
  2. Relevance: Tailor the message to appeal to the distinct needs and pain points of your audience.
  3. Trust: Incorporate elements that build trust, such as testimonials or trusted certifications.

Step 2: Use customization tools

With Instapage's versatile customization tools, you can make your landing page resonate better with users. Here are some features to leverage:

  1. Dynamic text replacement: This allows you to customize content dynamically based on visitor data—ideal for personalizing offers for different segments.
  2. AdMaps: Align specific campaigns and ads with targeted landing pages, maximizing user engagement.
  3. Heatmaps: Utilize detailed heatmaps to observe user interactions on your page, helping you refine your strategy.

Step 3: Optimize and publish

Before publishing your value proposition page, optimization is critical. Consider the following approaches to boost performance:

  1. A/B testing: Test different headlines, images, and CTAs to determine what converts best.
  2. Performance analytics: Monitor metrics on your Instapage dashboard to continuously improve your content's effectiveness.
  3. Mobile responsiveness: Ensure your landing page looks great on all device types, especially smartphones, as mobile traffic dominates.

Upon implementing these steps, your value proposition page will not only attract clicks but also convert visitors into loyal customers.

Overall, leveraging Instapage's capabilities enhances your chances of achieving marketing success by providing tools tailored for dynamic audiences.

Ready to elevate your marketing strategy? Start building your high-converting landing page with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your value proposition page on smartphone in action

See how to build your value proposition page on smartphone in action

In this tutorial video, Dan Dempsky, co-founder of Unbound Merino, discusses the concept of value propositions, explaining their importance in distinguishing a business from its competitors and connecting more deeply with customers. A value proposition is defined as a promise made to customers, ensuring that the product will exceed their expectations and solve a specific problem. The video emphasizes that a value proposition extends beyond the product or service itself, focusing on the overall experience and benefits offered. Unbound Merino's website exemplifies this by showcasing that their offerings, such as t-shirts, provide greater value than just the item itself. Understanding and effectively communicating value propositions can ultimately help businesses increase sales.

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