Make your story telling page optimized for Laptop

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Laptop.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Building your story-telling page on Instapage

Creating a compelling story-telling page on Instapage allows marketers to connect with their audience on a deeper level. With intuitive tools designed for effortless page creation, Instapage empowers marketers to craft visually stunning landing pages that not only capture attention but also drive conversions. Utilizing a library of over 100 conversion-focused layouts, your pages can be tailored to resonate with your unique audience in sectors such as Business Services, Tech, and Education.

Step 1: Choose the right layout

Select a flexible layout that best represents your brand’s storytelling style. The right layout serves as the foundation of a successful landing page. Consider using layouts that allow for visuals and text interactivity, engaging your audience effectively.

  1. Visual Storytelling Enhancements: Use images or videos that narrate your brand's journey.
  2. Dynamic Text Replacement: Ensure the content speaks directly to visitors by incorporating tailored messages.
  3. Responsive Design: Select layouts that perform well across devices, especially for a mobile-savvy audience.

Step 2: Craft the narrative

Your story should weave a narrative that engages the user emotionally. This involves carefully structuring your message and providing clear benefits to your offerings.

  1. Identify Pain Points: Address the specific challenges your audience faces and how your solution mitigates them.
  2. Showcase Testimonials: Use real-life examples and testimonials to build trust and showcase your impact.
  3. Utilize AdMaps: Align specific ads to unique landing pages, ensuring a seamless experience.

Step 3: Optimize and test

As you finalize your story-telling page, optimizations are key to converting visitors into loyal customers. Use Instapage's built-in experimentation features to A/B test various elements of your page.

  1. Heatmaps: Analyze how users interact with your page to identify areas for improvement.
  2. Performance Analytics: Track key performance indicators and optimize based on data-driven insights.
  3. Feedback Mechanism: Encourage reviews and constructive feedback from users to continuously enhance your content.

Creating a story-telling landing page is a continuous journey of optimization and personalization. Make sure to revisit and refine your page regularly based on visitor engagement metrics.

Start building your story-telling page today using Instapage to effectively showcase your brand’s unique narrative and enhance customer loyalty.

Ready to transform your online storytelling? Leverage Instapage’s powerful features to create an engaging and compelling landing page that leads to increased conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your story telling page on laptop in action

See how to build your story telling page on laptop in action

In this tutorial, Zo from the Scratch team guides you on creating a story in Scratch. You can customize your story with any characters and scenes. To start, choose a main character by hovering over 'choose a Sprite'. You have options to draw your own character, upload an image, or select from Scratch’s existing characters. For this demonstration, Zo selects the princess and renames her Maya. After picking a character, it’s important to add a backdrop for the first scene. You can do this by hovering over 'choose a backdrop' and selecting a preferred background for your story. This process allows for personal creativity and limitless storytelling.

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