Make your squeeze page designed for Direct Sales

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Direct Sales.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to build your squeeze page for direct sales using Instapage

Building an effective squeeze page for direct sales is crucial in engaging your target audience and driving conversions. Instapage offers a flexible and intuitive platform tailored to marketers in various sectors, including tech, education, and financial services. By utilizing over 100 conversion-focused templates, you can quickly create captivating landing pages that resonate with your audience and foster brand loyalty.

Step 1: Define Your Objective

Before diving into page creation, it’s essential to identify your specific goals. Consider what you want the squeeze page to achieve—collecting leads, promoting a webinar, or showcasing a new product. This focus will dictate your design choices and content. Reflect on your target audience to ensure alignment with their interests: business services, marketing, or education.

  1. Set clear goals for your squeeze page. For instance, aim to increase your email subscriber list by 20%.
  2. Identify your target demographic—whether it's tech-savvy entrepreneurs or educators looking for resources.
  3. Decide on the primary call-to-action (CTA), such as 'Download Now' or 'Sign Up Today'.

Step 2: Utilize Conversion-Focused Templates

Use Instapage’s library of ready-made templates to kickstart the design of your squeeze page. The templates are designed with conversion in mind, allowing you to create visually appealing and effective landing pages quickly. Customize these templates with your brand's visuals and messaging.

  1. Choose a layout that suits your objective; a single-column layout often performs well for squeeze pages.
  2. Incorporate persuasive visual elements, such as high-quality images or videos that relate to your offer.
  3. Ensure the page is mobile-optimized to reach users who increasingly browse from their devices.

Step 3: Optimize Your Page for Higher Conversions

Once your page is designed, enhance it using Instapage's optimization tools. Utilize A/B testing to see what variations of your landing page yield the best results. Leverage heatmaps to analyze user behavior and adjust your content accordingly for improved engagement.

  1. Run A/B tests on different headlines or CTA buttons to see which converts better.
  2. Use heatmaps to analyze where visitors click most and adapt your layout to align with user behavior.
  3. Continuously track performance through the analytics dashboard and refine your strategies based on real-time data.

Following these steps will position your squeeze page for direct sales to not only gather leads but also enhance brand trust and customer loyalty through personalized experiences.

Ready to elevate your marketing strategies? Start building your effective squeeze page for direct sales with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your squeeze page for direct sales in action

See how to build your squeeze page for direct sales in action

The tutorial suggests simplifying your approach by focusing on creating a single effective landing page instead of getting caught up in unnecessary details like multiple pages or complex designs. While many may feel tempted to invest time in attractive logos or elaborate websites, the key is to prioritize actionable items that lead to gaining clients. The speaker emphasizes that many entrepreneurs waste time deliberating on trivial aspects, such as the color of their business cards, which distracts them from the critical task of attracting paying clients. The message encourages stripping back to the essentials to streamline efforts towards building a successful business.

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