Make a captivating splash page that makes tour operators shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your tour operators.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your splash page for tour operators with Instapage

Creating a compelling splash page is vital for tour operators looking to enhance their online presence and capture more leads. Instapage’s extensive library of over 100 conversion-specific templates allows marketers to build their splash pages swiftly, without the need for programming skills. By incorporating dynamic and engaging experiences, businesses in the travel sector can boost conversions and customer loyalty, ultimately leading to increased brand trust.

Understanding the Importance of Splash Pages

Splash pages serve as a critical entry point for customers before they delve into the full tour offerings. These landing pages can significantly impact user experience and conversion rates by presenting information clearly and attractively. Here are a few essential benefits:

  1. Improved user engagement: A dedicated splash page captures the visitor’s attention immediately.
  2. Enhanced branding: Customizable templates allow you to present a cohesive brand message across all platforms.
  3. Higher conversion rates: Optimized content and clear call-to-action can lead to increased bookings.

Step 1: Choose the Right Template

The first step in building your splash page is selecting a template that resonates with your target audience. Instapage offers customizable options that cater specifically to the tourism industry. Consider these aspects when choosing a template:

  1. Audience appeal: Ensure the template visually aligns with the preferences of your target segments.
  2. Call-to-action placement: Choose layouts that prioritize your conversion goals effectively.
  3. Mobile responsiveness: Opt for designs that are optimized for mobile devices, given the high mobile traffic in the travel industry.

Step 2: Customize Your Content

After selecting a template, the next crucial phase is to personalize the content for your splash page. Incorporate compelling images, engaging text, and vital information about your tours. Focus on these elements:

  1. Unique value proposition: Clearly state what sets your tours apart from competitors.
  2. Localized content: Use examples and language that resonate with your U.S. audience.
  3. Customer testimonials: Showcase positive feedback and success stories to build credibility.

Step 3: Optimize for Conversions

Once your page is customized, use Instapage's built-in tools to optimize the layout and content for higher conversions. Engage in A/B testing to refine your messaging and design. Key approaches include:

  1. Heatmaps: Utilize integrated heatmaps to analyze visitor behavior and make informed adjustments.
  2. A/B testing: Experiment with different headlines or images to identify what resonates best with visitors.
  3. Analytics dashboard: Leverage performance metrics to track your splash page's effectiveness.

Creating an optimized splash page is essential for attracting customers and driving conversions in the tour industry. By utilizing Instapage's robust features, you can streamline this process to better meet your business objectives.

Sign up for Instapage today and start building your splash page for tour operators that captures attention and converts visitors into loyal customers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for tour operators in action

See how to build your splash page for tour operators in action

In this video tutorial for travel agents, the presenter reviews the best website options to create effective and aesthetically pleasing websites. There are three main approaches highlighted. The first is building the website yourself using Do-It-Yourself (DIY) platforms, which typically cost between $15 to $20 monthly and require some technical skills. If technical skills are lacking, this option is not recommended. The top DIY platforms for travel agents mentioned are Squarespace, Wix, and Weebly, with Squarespace being the preferred choice due to its beautiful and user-friendly templates. However, potential users should have at least some technical skills to utilize these platforms effectively.

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