Make a captivating splash page that makes marketplaces shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your marketplaces.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your splash page for marketplaces: a step-by-step guide

Creating a compelling splash page for marketplaces is essential to capture the attention of your target audience. With Instapage, marketers can craft high-impact landing pages rapidly, leveraging a library of over 100 conversion-focused layouts tailored to their specific needs. This guide will navigate through critical steps to build your splash page seamlessly.

Step 1: Define your target audience

The first step in building your splash page for marketplaces is understanding your audience. Tailored experiences are key to conversion rates. Identify the demographics of your audience based specifically on the verticals your business caters to—be it tech/SaaS or financial services.

  1. Demographics: Understand age, gender, and location to target more accurately.
  2. Interests: Align content with the specific interests of your target audience.
  3. Pain Points: Consider what problems your audience faces that your service can solve.

Step 2: Design your splash page

Once you've defined your audience, focus on the design. A user-friendly design captures attention effectively. Utilize Instapage's flexibility to create visually appealing layouts without coding requirements.

  1. Visual Hierarchy: Use contrasting colors and fonts to guide users' attention.
  2. Instablocks: Drag-and-drop functionality ensures ease in design.
  3. Mobile Optimization: A responsive design is crucial as many customers access marketplaces via mobile.

Step 3: Optimize for conversions

Optimization drives higher retention rates. Make use of Instapage's built-in experimentation features like A/B testing to refine your splash page.

  1. Heatmaps: Use heatmaps to understand user behavior on your splash page.
  2. Metrics Tracking: Analyze performance data to gauge what works.
  3. Call-to-Action (CTA): Strategically place CTAs to maximize engagement.

With these steps, you can effectively build your splash page for marketplaces, capturing leads and nurturing potential conversions.

Utilize the power of personalized content to ensure your message resonates. Dynamic text replacement and audience metrics tracking are powerful tools in your arsenal.

Ready to transform your marketing strategy? Start building a high-converting splash page for marketplaces with Instapage today.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for marketplaces in action

See how to build your splash page for marketplaces in action

The speaker emphasizes the importance of simplifying one's approach to business, advocating for the use of a basic landing page instead of getting caught up in designing elaborate logos or websites. They highlight that many consultants and business owners often waste time on non-essential tasks, such as choosing the colors for their business cards, while delaying their entry into the market and the pursuit of paying clients. The key point is to focus on what truly matters: attracting clients instead of overthinking and procrastinating on less significant details.

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