Make a captivating sign-up page that makes hotels shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your hotels.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your sign-up page for hotels with Instapage

Creating an effective sign-up page for hotels is crucial for converting visitors into loyal customers. Instapage provides marketers with a powerful platform that enables you to build landing pages quickly and efficiently, equipped with a library of over 100 conversion-focused layouts. This flexibility allows you to tailor experiences that enhance customer trust and increase conversion rates without requiring extensive coding skills.

Why a sign-up page is essential for hotels

A well-designed sign-up page creates the first impression for potential guests. It’s your opportunity to showcase your hotel's unique offerings and incentivize users to complete the booking process. Factors like speed, personalization, and ease of use are essential in encouraging site visitors to fill out their information. Here are key reasons why focusing on your sign-up page can greatly impact conversions:

  1. Builds trust: A visually appealing and user-friendly sign-up page builds credibility and trust with your audience.
  2. Enhances the user experience: Intuitive design and clear calls-to-action simplify the process for users, increasing the likelihood of sign-ups.
  3. Discourages cart abandonment: An optimized sign-up process reduces the friction that often leads to visitors leaving the site without booking.

Step 1: Leverage Instapage’s pre-designed templates

Instapage offers a variety of templates specifically designed for the hospitality sector. Start by selecting a layout that aligns with your hotel's branding. Consider the following elements when customizing your template:

  1. High-quality images: Use stunning visuals of your hotel to captivate visitors instantly.
  2. Concise text: Clearly communicate the benefits of signing up and include any special offers.
  3. Mobile responsiveness: Ensure that the sign-up page looks great and functions seamlessly on mobile devices to cater to all potential guests.

Step 2: Optimize your landing page for conversions

Utilizing Instapage’s optimization tools will boost the performance of your sign-up page. Implement A/B testing to find the best-performing elements of your page. Consider these tips to enhance your page further:

  1. Dynamic text replacement: Personalize the page content based on the specific audience segment visiting the page.
  2. Heatmaps: Analyze visitor behavior to identify areas of interest and optimize the layout for better engagement.
  3. Call to action (CTA): Use clear, compelling CTAs that prompt users to 'Join Now' or 'Book Your Stay' to steer them towards completion.

Step 3: Collaborate and refine

Collaboration features within Instapage allow multiple team members to contribute to page creation. Share drafts with stakeholders, perform real-time edits, and gather instant feedback to refine your sign-up page further. Effective collaboration enhances the overall quality and effectiveness of the page.

By following these steps, you can create a compelling sign-up page for your hotel that not only attracts visitors but converts them into loyal customers.

Ready to transform your sign-up page? Start using Instapage today to create stunning landing pages that increase conversions and strengthen your hotel’s brand presence.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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See how to build your sign-up page for hotels in action

See how to build your sign-up page for hotels in action

In this video, Jenn discusses the important aspects of designing a hotel website that effectively attracts visitors and increases direct bookings. She emphasizes that simply having a website does not guarantee traffic or bookings, and addresses two main questions: how to drive traffic to the site and how to encourage visitors to book directly rather than turning to online travel agencies (OTAs). Jenn highlights the necessity of understanding essential features required for a hotel website before hiring a developer or using DIY platforms like Wix or Squarespace. She points out the importance of identifying crucial features that will positively impact bookings, thus ensuring the investment in a new hotel website is worthwhile.

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