Make your sign-up page: Excite your visitors

Create your sign-up page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your sign-up page: A step-by-step guide using Instapage

Creating an effective sign-up page is essential for marketers looking to increase conversions and customer loyalty. Instapage provides a user-friendly platform packed with over 100 customizable landing page layouts that make building your sign-up page a seamless process, even without coding skills.

Why use Instapage for your sign-up page

Utilizing Instapage for your sign-up page allows you to leverage advanced optimization tools. The built-in analytics provide insights into user interactions through detailed heatmaps and A/B testing capabilities, ensuring your page continuously performs at its best.

  1. Conversion-focused designs: Instapage offers templates tailored for high conversion rates.
  2. Easy customization: No coding required, making it accessible for all marketers.
  3. Performance tracking: Integrated analytics tools help assess and improve page effectiveness.

Step 1: Choose a template

Begin by selecting a template that resonates with your brand and audience. Instapage provides a variety of layouts designed specifically for effective sign-up pages.

  1. Select a conversion-oriented layout that matches your brand identity.
  2. Customize the layout with your brand colors and logos to enhance recognition.
  3. Ensure that your chosen template aligns with the goals of your marketing campaign.

Step 2: Optimize for conversions

Once you've chosen a template, it's essential to optimize it for maximum conversions. Use Instapage’s built-in experimentation features to understand how users interact with your page.

  1. Implement A/B tests to compare variations and determine the most effective elements.
  2. Utilize data from heatmaps to analyze where users click and adjust your layout accordingly.
  3. Track performance metrics consistently to refine your approach over time.

Step 3: Personalize the experience

To cater to different segments of your audience, personalize your sign-up page content. Instapage allows for dynamic text replacement, ensuring your messaging resonates with specific user groups.

  1. Utilize dynamic text replacement to align messaging with user demographics.
  2. Implement AdMaps to direct specific ads to tailored landing pages.
  3. Monitor audience analytics to continually enhance personalization strategies.

Following these steps will ensure your sign-up page is not only visually appealing but also tailored to maximize conversions.

Start building your highly effective sign-up page today with Instapage and drive your marketing success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your sign-up page in action

See how to build your sign-up page in action

In this tutorial, we will design a modern account creation or sign-up page using Figma and create a Dribbble shot to accompany it. We start by examining the project assets, beginning with a prepared FigJam file that contains a pre-created wireframe for a desktop layout. The design follows a two-thirds rule, featuring key art and branding elements on the left side, including a tagline and logo, while the right side includes components for user account creation, such as input fields for name, email, and password, along with call-to-action buttons and options for social media sign-up. We will also be using community assets like the 'Open Logo' collection created by Nathan Covert, which includes various logos for project use.

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