Make your promotion page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Mastering your landing page with Instapage: Build your promotion page on Workstation

Creating an impactful landing page is essential for any marketer looking to optimize conversions and drive engagement. Instapage offers a robust solution that allows you to build your promotion page on Workstation efficiently, without the need for coding. By leveraging a library of over 100 conversion-focused layouts and Instablocks, you can craft personalized experiences that resonate with your audience.

Understanding the importance of landing pages

Landing pages play a crucial role in digital marketing strategies. They serve as dedicated spaces where potential customers can learn about your offerings, leading them toward taking desired actions such as signing up, making a purchase, or downloading resources. Instapage streamlines this process, allowing for easy customization and updates.

  1. Increased conversions: Tailored landing pages can significantly enhance your conversion rates by focusing on specific audience needs.
  2. Cost-effective marketing: By utilizing Instapage, marketers can quickly adapt to changing needs, ensuring maximum ROI on campaigns.
  3. Brand trust: Professional-looking landing pages foster greater trust among visitors, leading to improved customer loyalty.

Step 1: Choose your layout

The first step in building your promotion page on Workstation with Instapage is selecting the right layout from the extensive library. Focus on layouts that correspond to your objective, whether it’s lead generation, product launch, or event registration.

Step 2: Optimize for engagement

Once your layout is in place, prioritize elements that engage users. Utilize Instapage’s built-in experimentation features to conduct A/B tests and apply insights from heatmaps. This ensures your page is performing optimally.

  1. Use compelling visuals and CTAs: Ensure that your call-to-action buttons are eye-catching and strategically placed to guide users' actions.
  2. Analyze on-page behavior: Heatmaps help you visualize how users interact with your content, allowing for informed adjustments.
  3. Experiment with layouts: A/B testing different designs can reveal which elements work best for your audience.

Step 3: Personalize your content

Instapage makes personalizing your landing page simple through dynamic text replacement. This allows you to tailor landing pages for various audience segments, ensuring that messaging aligns with individual interests.

  1. Implement dynamic ads: Match your landing pages with specific ads to provide a cohesive experience.
  2. Leverage audience data: Use the analytics dashboard to track performance metrics for each audience group, boosting engagement and relevance.
  3. Emphasize local relevance: Personalizing content for local markets in the USA enhances relatability, encouraging conversions.

By following these steps and leveraging the diverse features of Instapage, you can efficiently build your promotion page on Workstation to achieve desired marketing outcomes.

Get started with Instapage today and transform your marketing campaigns with high-converting landing pages tailored specifically for your audience. Unlock the potential of your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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