Make your pricing page designed for Oil & Gas Industry

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Oil & Gas Industry.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your pricing page for Oil & Gas Industry using Instapage

Creating a dedicated pricing page for the Oil & Gas industry is crucial for effectively conveying your value proposition to potential clients. With Instapage, marketers can easily design customized landing pages that resonate with their audience, helping them reduce costs while enhancing conversion rates. This step-by-step guide explores how to leverage Instapage's robust features tailored to meet the specific needs of this sector.

Step 1: Choose the Right Templates

Begin by selecting from a diverse library of over 100 professionally designed landing page templates tailored for the Oil & Gas industry. These templates are built to be conversion-focused, allowing you to present your pricing structures effectively. The flexibility of Instablocks enables you to customize any sections, ensuring your page stands out.

  1. Utilize industry-specific visuals that resonate with your target audience in business services, tech, and government.
  2. Incorporate clear calls-to-action to encourage instant engagement, such as 'Request a Quote' or 'Speak to an Expert'.
  3. Ensure that your pricing models are clearly displayed and easy to understand, which can significantly impact conversion rates.

Step 2: Optimize for Conversions

Once your template is ready, focus on optimizing it for heightened conversions. With Instapage’s built-in experimentation features, you can A/B test multiple layouts or pricing structures. Use detailed heatmaps to understand user engagement and adjust your content accordingly.

  1. Deploy A/B testing to see which pricing model resonates more with the audience.
  2. Use heatmaps to analyze which parts of your pricing page attract more clicks.
  3. Regularly assess performance using the analytics dashboard to track potential drop-off points.

Step 3: Personalize Your Messaging

Next, leverage Instapage's dynamic text replacement for enhancing personalization. Tailor your messaging based on the specific audience segment visiting your pricing page, such as targeting financial services or utility companies. This ensures that you are delivering the most relevant content, enhancing customer loyalty and trust.

  1. Align specific ads with dedicated landing pages using AdMaps to ensure consistency in messaging.
  2. Track engagement metrics at the audience level to further refine your approach.
  3. Create targeted promotions or discounts specifically for different market segments.

By following these steps, you can effectively create a compelling pricing page for the Oil & Gas industry using Instapage, tailored to suit the complex needs of this vertical.

Ready to streamline your landing page creation? Instapage makes the process easy and efficient, allowing marketing teams to focus on strategy rather than technicalities.

Get started with Instapage today, empower your marketing efforts, and drive impressive conversion rates with your pricing page tailored for the Oil & Gas industry.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your pricing page for oil & gas industry in action

See how to build your pricing page for oil & gas industry in action

The speaker emphasizes what not to do when pricing services, advising against simply taking the market average and lowering it. Instead, the focus should be on the value provided to customers. Pricing should be based on the average value delivered to customers rather than the costs or efforts involved in delivering the service. The key is to assess the average outcome over a given timeframe and determine a percentage of that value to capture as revenue. The speaker advocates for pricing services at 10 to 20 percent of the value generated for the average customer, highlighting the importance of aligning prices with the true value offered.

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