Make your tailored pre-launch page for Staff writers

Empower Staff writers with Instapage to deliver impactful pre-launch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pre-launch page for staff writers using Instapage

Creating a pre-launch page is essential for a successful marketing strategy. Instapage empowers marketers to build landing pages quickly, ensuring your pre-launch campaigns are both cost-effective and conversion-focused. With over 100 ready-to-use layouts, you can design a stunning landing page without the need for coding skills.

Understanding the importance of pre-launch pages

A pre-launch page serves as a pivotal touchstone for potential customers, generating buzz and gathering interest prior to your official launch. It enables you to:

  1. Capture leads: Use optimized forms to gather email addresses and build your audience before the launch.
  2. Generate excitement: Create anticipation and curiosity around your product or service, making users eager to learn more.
  3. Gather insights: Analyze initial reactions and feedback from potential customers to refine your offering.

Step 1: Choose the right layout and elements

Begin by selecting a layout that reflects your brand identity. Instapage provides numerous conversion-focused templates. Consider these elements:

  1. Hero section: Captivating visuals and a strong headline capturing your audience’s attention.
  2. Lead capture forms: Integrate a simple form to collect leads efficiently.
  3. Call-to-action buttons: Clearly define what you want users to do, ensuring easy navigation.

Step 2: Optimize for conversions

Utilize Instapage's built-in experimentation features to test and optimize your pre-launch page effectively. Focus on these strategies:

  1. A/B testing: Experiment with different headlines, colors, and layouts to discover what performs best.
  2. Heatmaps: Analyze where users are engaging most actively and adjust content accordingly.
  3. Analytics dashboard: Track metrics to assess performance and make data-driven decisions.

Step 3: Personalize your messaging

Personalization increases engagement. Make use of Instapage's dynamic text features to customize the experience for different audience segments:

  1. AdMaps: Align ads to specific landing pages to enhance relevance based on user demographics.
  2. Dynamic text replacement: Tailor headlines according to what brought the user to the page.
  3. Segment monitoring: Track responses from different audience categories to refine your marketing strategy.

By following these steps, you can create an effective pre-launch page that captures attention, generates leads, and sets the stage for a successful launch.

Don't wait any longer. Start building your pre-launch page with Instapage today to ensure a stellar launch and maximize your conversion potential!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your pre-launch page for staff writers in action

See how to build your pre-launch page for staff writers in action

Prelaunch is a period filled with anticipation and anxiety for authors preparing for a book launch. This video, presented by Julie from Book Launchers, offers valuable insights for those aiming to maximize their prelaunch efforts. Book Launchers is a professional self-publishing team dedicated to assisting authors in writing, publishing, and promoting impactful nonfiction books that can enhance their brand, grow their business, and generate revenue, while authors retain all rights and royalties. The prelaunch phase consists of activities occurring before the official launch, while the presale period allows readers to purchase the book ahead of its release, albeit without immediate access to its content. For traditionally published authors, this presale can last from 6 to 10 months or even a year, while some self-publishing authors may opt to skip this phase altogether.

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