Make a captivating pre-launch page that makes news outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your news outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your pre-launch page for news outlets with Instapage

Creating a pre-launch landing page is crucial for generating excitement and collecting leads for your upcoming project. Instapage offers an extensive library of conversion-focused layouts and smart design functionalities that can elevate your marketing strategy. By leveraging Instapage's powerful tools, you can significantly enhance visitor engagement and trust, leading to increased conversions.

Why use Instapage for your pre-launch landing page?

Instapage is designed with marketers in mind, making it the ideal platform for building your pre-launch page. It empowers you to quickly create visually stunning and optimized landing pages. Key features include a wide array of templates, real-time collaboration options, and built-in optimization tools that facilitate A/B testing and audience targeting to ensure your content resonates with your audience.

  1. Quick setup: Utilize over 100 customizable templates tailored for effective lead generation to get started instantly.
  2. Optimization features: Benefit from heatmaps and A/B testing to identify what captivates your audience and refine your page accordingly.
  3. Collaborative tools: Allow team members and stakeholders to collaborate effortlessly, speeding up feedback and approval processes.

Step 1: Designing your landing page

Begin by selecting a template that aligns with your brand aesthetics and messaging. Customization is simple with Instapage's drag-and-drop editor, enabling you to alter layouts without any coding. Ensure that your headlines are compelling and that calls-to-action (CTAs) are strategically placed to capture user interest.

Step 2: Optimize for conversions

Once your page is designed, focus on optimization techniques to maximize conversion rates. This includes deploying A/B testing to assess different elements, such as CTAs or headlines. Utilize Instapage's analytics dashboard to track performance metrics accurately.

  1. A/B Testing: Experiment with different versions of your landing page to find out which one performs best and ensures that your message resonates with users.
  2. Heatmaps: Analyze on-page behavior through visual representations of where visitors are clicking to enhance user experience.
  3. Personalization: Implement dynamic text replacement to tailor your messaging to specific audiences.

Step 3: Launch and analyze

After making necessary adjustments and testing your landing page, it's time to launch. Once your pre-launch page is live, continue monitoring its performance using the analytics tools provided. This ongoing evaluation will help you adjust your approach and increase lead generation effectively.

  1. Gather feedback: Post-launch, use customer feedback to refine content and design.
  2. Monitor performance: Use analytics to track visitor engagement and conversion rates continually.
  3. Iterate: Based on gathered data, be prepared to make iterative adjustments to improve overall effectiveness.

In conclusion, utilizing Instapage for your pre-launch page ensures a seamless process from design to launch, enabling you to engage your audience effectively and foster trust in your brand.

Ready to start building your pre-launch page? Sign up for Instapage today and unlock the full potential of your marketing strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your pre-launch page for news outlets in action

See how to build your pre-launch page for news outlets in action

In this tutorial, Christian explains how to create an effective coming soon page to generate interest and build a marketing strategy prior to a product launch. While not essential for every business, such a page can help in gathering email addresses and obtaining early customer feedback. Key elements of the coming soon page include a clear explanation of what is to come—highlighting the product, the company, and the creator. Additionally, it's crucial to provide a concrete timeline, which can be enhanced with a countdown timer. There are numerous applications available on the Shopify app store to easily integrate a countdown timer, which can serve as motivation to meet launch deadlines.

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