Make a captivating pre-launch page that makes libraries shine

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your pre-launch page for libraries with Instapage

Creating a compelling pre-launch landing page is crucial for capturing early interest and maximizing conversions. Instapage provides marketers with a flexible platform designed to eliminate the complexities typically associated with web development, allowing teams to launch beautifully crafted landing pages quickly and efficiently. From businesses in marketing and tech to educational institutions, this guide will walk you through the necessary steps for leveraging Instapage to create an effective pre-launch page tailored to your specific needs.

Step 1: Choose Your Template

Start by selecting one of the 100+ conversion-focused templates available on Instapage. These templates come pre-optimized for every industry and can serve as a solid foundation for your pre-launch page.

  1. User-Friendly Layouts: Each template is designed with user experience in mind, making it easy for users to navigate.
  2. Conversion-Optimized: All layouts include features aimed at maximizing conversions, such as clear CTAs and minimal distractions.
  3. Customizable Elements: You can personalize templates with your branding, images, and content to better resonate with your audience.

Step 2: Add Personalization Features

Once you've chosen your template, it’s time to add personalization features that cater to your target audience. Instapage offers several tools for dynamic content based on user behaviors and preferences.

  1. Dynamic Text Replacement: Automatically update text on your landing page based on the ad clicked, making every experience unique.
  2. AdMaps: Align specific ads with tailored landing pages to boost relevance and increase click-through rates.
  3. Audience Tracking: Utilize analytics tools to understand user engagement at a granular level.

Step 3: Optimize Your Page for Conversions

Optimization is key to ensuring your pre-launch page converts visitors into leads. Instapage offers built-in A/B testing and heatmaps to help refine your content.

  1. A/B Testing: Launch different versions of your landing page to see which elements perform better.
  2. Heatmaps: Analyze user interactions to understand where visitors are clicking and where they lose interest.
  3. Analytics Dashboard: Access detailed reports on page performance and user behavior to make data-driven decisions.

With these strategies in place, you’ll be well on your way to creating a high-performing pre-launch page that captures interest and drives conversions leading up to your launch.

Need help? Instapage’s collaboration features allow you to invite team members to review changes in real-time, simplifying the feedback process.

Take the first step toward a successful launch by creating your pre-launch landing page with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your pre-launch page for libraries in action

See how to build your pre-launch page for libraries in action

In this tutorial, Salvador Vagrant discusses how to create an effective campaign video for an IndieGoGo campaign. The focus is on assembling a pre-launch video and gathering email addresses prior to the launch. Unlike the standard IndieGoGo pre-launch page, which the speaker finds suboptimal, he emphasizes the importance of crafting your own pre-launch pages. These pages are essential for collecting email addresses that will help build an audience for the campaign. The tutorial highlights various platforms suitable for this purpose, for instance, creating a website using Squarespace or WordPress, but recommends a specific tool he has found to be the most effective for creating pre-launch pages.

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