Make an innovative pre-launch page tailored to contractors

Instapage enables contractors to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pre-launch page for contractors with Instapage

Creating an effective pre-launch page is essential for contractors looking to capture leads and generate interest before a project kicks off. Instapage simplifies this process, enabling marketers to craft tailored landing pages quickly and efficiently. With over 100 conversion-focused layouts available, you can build a stunning page that resonates with your target audience in the United States, including sectors like Business Services, Marketing, Education, and more.

Why is a pre-launch page crucial?

A pre-launch page serves as the first touchpoint with potential customers. It helps in gathering leads, providing essential information, and establishing brand presence. Here's why it's important:

  1. Lead Generation: Capture contact details early by offering incentives such as exclusive access or free resources.
  2. Market Awareness: Create buzz around your service before it goes live, ensuring customers know what to expect.
  3. Feedback Gathering: Use A/B testing features to identify what resonates with your target audience, which can inform project adjustments.

Step 1: Choose a layout from Instapage

Start by selecting a pre-designed layout that complements your project theme. Instapage offers various templates tailored to different industries, allowing you to kickstart the design process effortlessly.

Step 2: Customize your content

Once you've picked a layout, customize the text and images to reflect your branding. Implement dynamic text replacement to personalize your content for different audience segments. Key points to consider include:

  1. Headline: Craft a captivating headline to draw attention.
  2. Images: Use high-quality images relevant to your service to maintain engagement.
  3. Call-to-Action (CTA): Ensure your CTA stands out, directing visitors to take the desired action.

Step 3: Optimize and publish

Before going live, take advantage of Instapage's analytics dashboard to assess the performance of your page. Optimize based on heatmaps and feedback from A/B tests to ensure the highest conversion rates possible. Consider these elements:

  1. SEO Optimization: Use relevant keywords to enhance visibility in search engines.
  2. Load Times: Ensure your page loads quickly on all devices to prevent drop-offs.
  3. Mobile Responsiveness: Given the increasing use of mobile devices, ensure your landing page functions perfectly on smartphones.

By following these steps, you can create a compelling pre-launch page that not only attracts potential customers but also enhances your credibility in the marketplace.

Ready to transform your marketing strategy? Start using Instapage today to build your pre-launch page for contractors and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to build your pre-launch page for contractors in action

See how to build your pre-launch page for contractors in action

In this tutorial, Christian explains how to create a 'coming soon' page to build marketing traction ahead of a product launch. He notes that while a coming soon page isn't essential for every business, it can be a strategic tool for marketing purposes, such as gathering email lists and getting customer feedback. Key elements of the page include a clear explanation of what is coming soon, details about the product or company, and a specified timeline for the launch. Christian suggests adding a countdown timer to enhance engagement and urgency, highlighting various apps available on the Shopify app store that assist in implementing this feature. Overall, the coming soon page serves as a proactive approach to marketing before the official launch.

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