Make your tailored pitch page for Independent publishers

Empower Independent publishers with Instapage to deliver impactful pitch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pitch page for Independent publishers with Instapage

Creating a compelling pitch page as an Independent publisher is crucial for attracting both attention and trust from your target audience. Instapage offers an array of tools designed to reduce costs and maximize conversions, enabling you to create landing pages that not only captivate visitors but also foster customer loyalty and enhance your brand's credibility.

Step 1: Understand your target audience

Before diving into the design of your pitch page, spend time identifying and understanding the demographics and preferences of your target audience. This phase is essential for tailoring your messaging and layout to resonate effectively with potential clients or partners. Consider the following aspects:

  1. Identify key audience segments: Analyze age, gender, interests, and industry-related specifics that pertain to your content and service offerings.
  2. Conduct surveys or interviews: Use tools to gather direct feedback about what your audience finds appealing in pitch pages.
  3. Review competitor pitch pages: Look at successful examples within your niche to identify what strategies are working.

Step 2: Utilize Instapage's templates

After defining your audience, it's time to leverage Instapage's library of over 100 conversion-focused templates. These templates allow you to significantly speed up the landing page creation process without requiring technical skills.

  1. Choose a relevant template: Start with a design that aligns with your pitch objectives and resonates with your audience.
  2. Customize to reflect your brand: Modify colors, fonts, and images to maintain brand consistency while ensuring the page remains engaging.
  3. Implement dynamic text replacement: Tailor content to match your audience's search terms and needs, enhancing relevance and conversion likelihood.

Step 3: Optimize for conversion

With your pitch page set up, you must focus on optimization. Instapage's built-in experimentation features are invaluable for refining your content and ensuring peak performance.

  1. Run A/B tests: Experiment with different headlines, images, and call-to-action buttons to identify what performs best.
  2. Utilize heatmaps: Gain insights into user interactions on your page and determine which areas draw the most attention or require adjustments.
  3. Measure success through analytics: Use the dashboard to track metrics related to conversion rates and adjust strategies accordingly.

Effective pitch pages are not static; they require ongoing optimization and personalization. Utilize Instapage's comprehensive data tools for deeper audience metrics and to continuously refine your approach.

In conclusion, building a pitch page as an Independent publisher is a structured process that balances audience insight with tactical page design and optimization. With Instapage, you can create engaging and effective landing pages that facilitate higher conversion rates.

Get started today with Instapage to transform your landing page strategy and see the difference in your pitching success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your pitch page for independent publishers in action

See how to build your pitch page for independent publishers in action

Becca Saltzman, CEO of Fin G, a small independent game development studio in Grand Rapids, Michigan, discusses key points for pitching to publishers. She emphasizes mentoring various teams over the past few years, helping many refine their pitches. Through this experience, common themes have emerged, which she aims to share. Fin G has plans to launch Overland this year while also acting as a publisher for Woolmont's 'Warehouse Tunic,' a licensed game from Andrew. Additionally, they previously launched 'Knighthoods,' which continues to thrive in the market. Becca highlights her husband's creation, 'Canabalt,' referencing the studio's longstanding influence in the industry, illustrating diverse projects they've engaged with as a publisher and developer.

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