Make a captivating pitch page that makes art galleries shine

How to Submit to Gallery Shows Select Your Artwork. Put some time into choosing the work you want to submit to the exhibition. Prepare Your Submission Files. Follow Instructions for Submission. Double-Check Your Submission for Mistakes. Pay the Submission Fee.

The primary way that galleries choose artists is through relationships. That means that either someone introduced them to the artists work or they met the artist first and then were introduced to the work. If youve identified an art gallery that would make a good fit for you, develop a relationship with them.

If this is the case, the best way to contact them is through email or mailnever by a phone call or visit. The direct mail approach is a great way to get images of the work you do and your resume right in the hands and sight of a gallery you have carefully selected to consider your work.

Pitching is Hard Figure Out What You Want. Before you reach out to anyone, you have to think about what it is that youd like from them. Be Specific. Do Your Research. Think About It From Their Perspective. Frame It Like a Partnership. Follow Up, But Not Too Much. Contact People the Way They Prefer. Get a Personal Intro.

Include the persons name, brief descriptions of your background, your body of work, your artists statement, website, and why you think your art is a good fit for their gallery. Invite them to drop in on an exhibit that youve managed to secure from all that prior minglingor even to your studio.

Here are some of the techniques you can use to gain exposure for your artwork: CREATE A ROBUST ONLINE PRESENCE. PUT ALL YOUR ART IN ONE PLACE. POST TOP-TIER CONTENT. ADD A LINK TO YOUR STORE ON YOUR WEBSITE. DESIGN A UNIQUE LOGO. CAPTURE THE TRUE ESSENCE OF YOUR ART. NETWORK WITH INFLUENCERS. LEVERAGE MORE ON SOCIAL MEDIA.

How to get your work in a gallery Prepare the works you want to feature. As an artist, you may have hundreds of pieces you want to show the world. Leverage social media. Attend events at the gallery. Practice curating your own art. Reach out to the owner with an offer.

Start by writing a letter of inquiry. Theres a pretty standard formula for writing a letter to a director of a gallery you want to target. Include the persons name, brief descriptions of your background, your body of work, your artists statement, website, and why you think your art is a good fit for their gallery.