Make your onboarding page on Workstation with ease

Create your onboarding page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to build your onboarding page on Instapage effectively

Creating an onboarding page on Instapage is essential for enhancing user experiences and driving engagement. With tailored templates and features, Instapage helps marketers in various sectors—such as tech, education, and financial services—develop landing pages that are conversion-focused. This step-by-step guide will walk you through building an onboarding page that can effectively nurture leads and enhance brand loyalty.

Step 1: Choose Your Template

The first step in building your onboarding page on Instapage is selecting a suitable template. With over 100 conversion-focused layouts available, you can find a design that aligns perfectly with your brand and audience. Here’s how to choose effectively:

  1. Identify your target audience: Consider what design elements, colors, and messages resonate with your audience in the Business Services and Tech/SaaS sectors.
  2. Select a layout that offers flexibility: Opt for a template that supports easy customization, allowing you to tailor content without needing coding skills.
  3. Review conversion metrics: Choose layouts that have proven higher conversion rates based on extensive testing by Instapage.

Step 2: Customize Your Content

Once you've selected your template, it's time to customize your content to reflect your branding and message. Effective onboarding pages utilize concise, persuasive content to guide new users. Key strategies include:

  1. Utilizing dynamic text replacement: Tailor messaging to specific audience segments to increase relevancy and engagement.
  2. Incorporating effective visuals: Use images and graphics that align with your messaging to capture attention.
  3. Ensuring mobile responsiveness: Customize for various devices, as many users will interact with landing pages via smartphones.

Step 3: Optimize for Conversions

After personalizing your content, focus on optimization to drive conversions. Instapage offers built-in experimentation features to help you refine your approach. Consider these points:

  1. Conduct A/B Testing: Create multiple onboarding versions to assess which design and content formats yield better results.
  2. Utilize heatmaps: Analyze user behavior on your page to identify interaction patterns and areas needing improvement.
  3. Integrate analytics: Leverage Instapage's analytics dashboard to track engagement metrics and refine your approach based on data findings.

By following these three steps, you will create a compelling onboarding page on Instapage that not only attracts but retains customer interest.

In conclusion, crafting an effective onboarding page is a strategic move toward improving brand trust and conversion rates. Instapage simplifies the process, allowing you to focus on what matters most—delivering value to your audience.

Ready to start building your onboarding page? Sign up for Instapage today and elevate your landing page experience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your onboarding page on workstation in action

See how to build your onboarding page on workstation in action

In this video, Alex from SPP demonstrates how to use the new onboarding page in your workspace. To start, access 'Settings' and navigate to 'Templates' then 'Clients' to find the onboarding template. Notably, this page is editable for all users, regardless of their plan. You can modify the text, the display order, and customize it with buttons, multiple columns, videos, and useful links for clients. After creating a draft of your onboarding page, proceed to 'Settings' again, go to 'Menus', and select 'Add a New Link' to include this onboarding page in your navigation. This helps in ensuring clients have a seamless experience when they start using your services.

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