Make a custom microsite for Business consultants

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

A step-by-step guide on how to build a microsite Figure out your objective for creating a microsite. Find a microsite builder with all the features you need. Create a memorable domain name. Be careful about your Microsites SEO strategy. Create engaging content based on your objective.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

A microsite is a single-function website that usually consists of just one page. Theyre used to attract conversions for a specific task usually, email sign-ups or to bring awareness to a product or upcoming event.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

Size and Structure: Microsites are smaller than standard websites, often consisting of just one to ten pages. They have simpler navigation systems, making it easy for users to find the information they need. Domain: Microsites often have their own unique domain or subdomain, setting them apart from the main website.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.