Make your microsite tailored for beverage companies

Read on to know about 7 best practices that go into making a microsite effective. Dive deep. Choose an engaging design. Say no to secondary branding. Employ a visual narrative. Have clear CTAs and targets. Promote your microsite on social channels. Think of a well-defined exit plan beforehand.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

Size and Structure: Microsites are smaller than standard websites, often consisting of just one to ten pages. They have simpler navigation systems, making it easy for users to find the information they need. Domain: Microsites often have their own unique domain or subdomain, setting them apart from the main website.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.