Make your long-form landing page in Epic like a pro

Create your long-form landing page in Epic and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your long-form landing page in Epic with Instapage

Creating high-converting landing pages is essential for marketers who want to drive relevant traffic and maximize conversions. With Instapage, build your long-form landing page in Epic is not only achievable but also straightforward. The platform enables users to leverage a rich library of conversion-focused layouts and templates to craft pages without any coding skills required.

Understanding the essentials of landing pages

Landing pages serve as a targeted touchpoint in your marketing strategy, funneling users toward specific actions such as signing up for a newsletter or purchasing a product. Drive customer engagement effectively with features designed for optimization:

  1. Flexible Design: Choose from over 100 templates and custom layouts to create pages that reflect your brand.
  2. Conversion-Focused Features: Integrate forms and CTAs that encourage user interaction.
  3. Mobile Responsiveness: Ensure seamless experiences across all devices to capture more leads.

Step 1: Choose the right template

Start by selecting a page template that aligns with your marketing goals. You can browse multiple options and select a layout that resonates with your target audience. Consider these factors when choosing:

  1. Relevance: Select templates tailored for your industry, whether it be Education, Financial Services, or Tech/SaaS.
  2. Simplicity: Ensure the design is straightforward, facilitating ease of navigation for users.
  3. Adaptability: Choose templates that can easily integrate with other marketing tools you use.

Step 2: Customize your content

Once you have your template, it's time to make it yours. Customize content to suit your brand and target demographic. Focus on:

  1. Personalization: Utilize dynamic text replacement to deliver personalized content to visitors.
  2. Visual Elements: Integrate high-quality images and videos that relate to your services.
  3. Call to Action: Craft compelling CTAs that drive visitors to take the desired actions.

Step 3: Optimize for conversions

Optimization is key to ensuring your landing page performs well. Utilize Instapage's built-in features for better results, such as A/B testing to compare variants and analyze user behavior through heatmaps.

Implement these tactics to track performance effectively: focus on statistics and dashboard analytics for deeper insights.

Now that you understand how to build your long-form landing page in Epic effectively, it's time to create one using Instapage. Leverage the power of high-performing content and effective strategies that resonate with your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page in epic in action

See how to build your long-form landing page in epic in action

Driving traffic to your website or landing page is ineffective if visitors leave immediately after a quick look. Most sites fail to engage, causing potential customers to depart permanently. Statistics show that about 95-98% of first-time visitors abandon a site without returning. Therefore, for every 100 visitors, only a handful actually engage with your content. This high dropout rate underscores the need for effective strategies to retain visitors. The tutorial will guide you in designing a high-converting landing page that is visually appealing and functional, capable of being created in just a few minutes. Additionally, a specific template will be provided at the end to assist you further.

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