Make your long-form landing page designed for sales teams

Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% these are the landing pages with conversion rates of 11.45% or higher.

Do I need a landing page? The short answer: yes. Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.

How to Structure a Long-Form Landing Page for Maximum Conversions Headline. This is the most obvious feature of a long-form or short-form landing page. Subheadline. Every great headline is followed by a subheadline. Image. Video (if applicable) Brief copy. Call to action. Trust signals. Explanation of the product or service.

In short, a sales page is a landing page but different from a homepage. A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

To keep your visitors engaged, your landing page copy should make use of short, prominent, and compelling bullet points. Longer, in-depth copy can be used below the fold. Visuals: While images can be effective, if youre looking to create a high-converting B2B landing page, videos are better.

There are 10 steps to follow when creating a general long-form sales page: 4.1. Headline, followed by a sub-headline. 4.2. Images and graphics. 4.3. Video. 4.4. Brief copy. 4.5. Call to action. 4.6. Trust signals. 4.7. Benefits of the product or service. 4.8. Explanation of the product or service.

Using Average Images to Get the Best Results Placing generic, small, or distracting images on a landing page can hinder the successful delivery of its message. While design and visuals are essential, finding the balance between too many and too few images is crucial for engaging visitors and maintaining their focus.

Landing pages are particularly helpful when it comes to B2B advertising. B2C can typically take people to a product or campaign page that features everything they need. Since the B2B sales cycle can be so long, there are many phases a visitor goes through that require different types of content.