Make your long-form landing page designed for sales teams

Instapage empowers your sales teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your long-form landing page for sales teams with Instapage

Creating an effective landing page is crucial for sales teams looking to convert prospects into customers. Instapage offers a versatile page creation platform that allows marketers to design high-converting landing pages without requiring coding skills. By leveraging 100+ conversion-focused layouts and Instablocks, sales teams can quickly build and optimize landing pages that resonate with their audience, drive brand trust, and ultimately enhance customer loyalty.

Step 1: Define Your Target Audience

Understanding your target audience is foundational when building a long-form landing page. Take time to research your audience's demographics, interests, and pain points. This enables you to tailor your messaging and design effectively. Consider the following:

  1. Identify key demographics: Age, gender, location, and job roles that are relevant to your ideal customer.
  2. Analyze customer pain points: What problems are your customers facing that your product or service can solve?
  3. Consider buyer personas: Create detailed profiles of your ideal customers to tailor the content effectively.

Step 2: Craft Compelling Copy

The copy on your landing page should not only inform but also persuade. Use compelling headlines, engaging CTAs, and clear benefits that speak to the needs of your sales teams. Focus on:

  1. Strong headlines: Capture attention with bold, enticing headlines that convey your value proposition succinctly.
  2. Benefit-focused content: Highlight the benefits of your offering rather than just features. Explain how your service improves the user's situation.
  3. Clear call-to-action: Use effective and simple CTAs that prompt the visitor to take action, whether it’s signing up, downloading a resource, or making a purchase.

Step 3: Optimize for Conversion

Once your landing page is live, the next step is to optimize it for conversions. Instapage provides built-in experimentation tools to help you achieve higher conversion rates. Here’s how:

  1. Utilize heatmaps: Monitor users' interactions on the page to identify which elements are attracting attention.
  2. A/B testing: Conduct A/B tests on different versions of your landing page to see which elements drive the most conversions.
  3. Leverage the analytics dashboard: Track key performance metrics to adjust your strategy and enhance user experience.

With these steps, you can create a comprehensive long-form landing page that serves your sales team effectively.

In conclusion, building your long-form landing page for sales teams, particularly on Instapage, requires a blend of audience insight, persuasive copy, and ongoing optimization to meet your marketing goals.

Ready to start building your long-form landing page today? Sign up for Instapage and explore how you can elevate your conversion rates!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for sales teams in action

See how to build your long-form landing page for sales teams in action

The key suggestion is to simplify and focus on essentials, advocating for a single landing page over multiple pages filled with unnecessary details. The emphasis is on avoiding distractions such as elaborate logos or beautiful websites that don’t contribute to attracting paying clients. Many entrepreneurs, particularly consultants, tend to become fixated on trivial aspects like business card design instead of taking action to engage with the market and secure clients. The video stresses that the primary goal should be acquiring paying clients, rather than getting caught up in non-essential elements that lead to procrastination. It calls for prioritizing effective outreach over superficial branding efforts.

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